03/09/2026
Counterfeit products may be removed from an online marketplace, but they can reappear through a different seller account.
As e-commerce continues to grow, brand owners face increasingly complex challenges in monitoring listings and protecting their trademarks. This also raises an important question: what responsibilities should online platforms bear?
In our latest article, our Head of Trademark, Lim Eng Leong, examines Malaysia’s developing approach to e-commerce platform accountability and practical measures that brand owners can consider when addressing online counterfeits.
Read the full article:
https://henrygoh.com/e-commerce-platform-liability-counterfeits-malaysia/
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This article provides general information only and does not constitute legal advice.