Joyi Cheah 谢濡羽 - Cross Border IP Brand Specialist

Joyi Cheah 谢濡羽 - Cross Border IP Brand Specialist Joyi is an IP Practitioner specialised in Cross Border Trademark Registration and Enforcement with a Legal background with over 12 years experience.

JCIP International Sdn Bhd (Co Reg. 202201010839) What is the No.1 obstacle in brand protection that you always wanted to solve but can’t seem to get the right solution? The one obstacle that is nagging you the most and you can’t wait to get it settled right away? Let me help you to overcome this obstacle. Hi, my name is Joyi. I am a Registered Trademark Agent, Registered Industrial Design Agent w

ith a legal background and I have been practising Trademark Law since the year 2011. I have personally handled hundreds of cases with nearly every type of trademark matter nationally and internationally. I am fluent in multiple languages namely: Mandarin, Cantonese, Hockien, English and Malay. After years of practising experience and continuing self-development, I am now on a mission to share everything I know about brand protection, strategies that is practical and easy to apply for people who appreciate the power of branding. Over here, you will get to know everything about trademark and its potential in helping your business grow exponentially. JCIP International Sdn Bhd (Co Reg. No: 202201010839)

10/06/2026

Most founders say not yet or in progress. Both answers carry a different kind of risk.
If you're not sure what category you're in, talk to us. https://whatsapp.jcip.my

09/06/2026

Most Malaysian brands expanding regionally arrive first, file second. By then, someone else may have already claimed the name.
If expansion is on your plan, reach out before you launch. https://whatsapp.jcip.my

08/06/2026

He built for 2 years. Won the award. Almost lost the patent permanently because of one thing nobody told him.
If you've demoed publicly, the clock may already be running. https://whatsapp.jcip.my

07/06/2026

It happens more than you think. How fast you can stop it depends entirely on what you filed and when.
If someone is copying your brand, talk to us. https://whatsapp.jcip.my

06/06/2026

There are four questions that tell me everything about a brand's legal position. Most founders can't answer all four.
If you want to know where you stand, reach out. https://whatsapp.jcip.my

05/06/2026

When you step back, you see what's actually protecting the business. Most founders don't like what they find.
If you want to know your real position, talk to us. https://whatsapp.jcip.my

04/06/2026

Filing was the right move. But a trademark application and a trademark registration are two completely different things.
If you filed and haven't checked since, reach out. https://whatsapp.jcip.my

03/06/2026

The question comes up in almost every serious funding conversation. Most founders freeze when it does.
If funding is on your roadmap, talk to us first. https://whatsapp.jcip.my

02/06/2026

Most founders in their 30s have built something real. Very few have legally secured what they built.
If you haven't protected your brand yet, now is the time. https://whatsapp.jcip.my

01/06/2026

They built it for 20 years. The investor asked one question and the negotiation stalled. The answer wasn't about the product.
If you have investors coming, reach out early. https://whatsapp.jcip.my

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