19/10/2026
𝐏𝐫𝐨𝐭𝐞𝐜𝐭𝐢𝐧𝐠 𝐌𝐢𝐧𝐨𝐫𝐬 𝐢𝐧 𝐕𝐢𝐝𝐞𝐨 𝐆𝐚𝐦𝐞𝐬: 𝐀𝐆𝐂𝐌 𝐚𝐧𝐝 𝐂𝐨𝐬𝐭 𝐓𝐫𝐚𝐧𝐬𝐩𝐚𝐫𝐞𝐧𝐜𝐲
➡️ Read the article (in English): https://whpartners.eu/news/protecting-minors-in-video-games-agcm-and-cost-transparency/?utm_source=facebook&utm_medium=organic_social&utm_campaign=%2Fprotecting-minors&utm_content=facebook_post
🖋️ Author: Maria Novella Di Giadomenico
The coordinated European action led by the Italian Competition Authority (AGCM) against Activision Blizzard and other companies within the Microsoft group brings renewed attention to an increasingly relevant issue: the transparency of in-game purchasing mechanisms.
Virtual currencies, predefined bundles, dark patterns and parental controls raise significant issues from a consumer protection perspective, particularly where minors are concerned.
For industry operators, compliance therefore requires attention not only to pricing, but also to the way offers and purchasing journeys are designed and presented to users.