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LEX Mercat

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Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from LEX Mercat, Legal Service, Lot 2 D 4 Antanetibe-Ilafy, Antananarivo.

Law firm in Madagascar since 2007 | Specialist in the Protection and Management of Industrial Property Rights (patents, trademarks, industrial designs) | Industrial Property Agent | Industrial Property Engineer

23/09/2026

LEADERSHIP ALSO DEFENDS ITSELF IN COURT : INDUSTRIAL PROPERTY AS A COMPETITIVE SHIELD

💼 In business, leadership requires actively safeguarding your economic territory. It is about defending your interests and confidently asserting your rights.

🔒 Industrial property, either trademarks, patents or designs, is far more than an administrative formality ; it is a robust and strategic legal shield. Holding a protected right enables you to prevent unauthorized use, defend against infringement, safeguard your reputation and enhance your leverage in business negotiations.

📍An unprotected right is a vulnerability. A protected right is a strategic advantage. Lead your market by protecting and defending your creations.

📩 Contact us for tailored guidance in Madagascar :
📞 (261) 34 82 817 77
📧 [email protected]
🌐 https://lexmercat.com

22/09/2026

EXPANDING GLOBALLY WITHOUT LOSING CONTROL OF YOUR IP RIGHTS

While international partnerships are essential for global expansion, they also expose businesses to specific risks related to industrial property. Without a clear legal framework, patents, trademarks, and industrial designs may be misused, diluted, or contested across jurisdictions.

To effectively safeguard your assets within global collaborations, it is essential to:

🔐 Clearly define ownership and usage rights from the outset of the partnership

📄 Secure your rights through proper registrations in relevant jurisdictions, including Madagascar

⚖️ Establish strong contractual protections, covering confidentiality, licensing, and dispute resolution

🌍 Align your IP strategy with your international growth objectives to ensure consistency and long-term protection

A well-structured approach allows businesses to expand internationally while maintaining full control over their valuable intangible assets.

📩 Our firm supports you at every stage of your global development. Do not hesitate to contact us.

📞 (261) 34 82 817 77
📧 [email protected]
🌐 https://lexmercat.com

21/09/2026

PLEDGING INDUSTRIAL PROPERTY RIGHTS : A real security interest

Pledging allows a debtor to use Industrial Property rights as collateral for loan, without transferring ownership. In the event of default, the creditor may seize or liquidate the pledged right to recover the outstanding debt. This mechanism offers a promising avenue for financing innovation and unlocking the value of intangible assets, provided that it is properly regulated and promoted among financial and business stakeholders.

📍Implementation requirements :
👉 A written agreement between the creditor and the holder of industrial property right
👉 Mandatory registration with the relevant authority ( OMAPI in Madagascar) to make the pledge enforceable against third parties
👉 The pledged right must be valid and in force, an expired patents or cancelled trademarks are not eligible for pledging.

📩 Need a guidance on how leverage your industrial property for growth in Madagascar ? Please contact us
📞 (261) 34 82 817 77
📧 [email protected]
🌐 https://lexmercat.com

18/09/2026

"Purpose is the start. People are the power. Profits are the result."

Jack Rowe

17/09/2026

PROTECTING INNOVATION THAT PROTECTS THE PLANET

Patents, trademarks, and industrial designs provide essential legal protection for green innovations, including renewable energy solutions, biodegradable products, recycling technologies, and other environmentally responsible developments.

💡Addressing sustainability challenges through industrial property

By safeguarding eco-friendly innovations through robust industrial property rights, companies not only protect their competitive advantage but also contribute meaningfully to environmental sustainability. Strong protection facilitates investment, supports market expansion, and enhances the credibility of sustainable solutions.

Securing your rights ensures the long-term viability and impact of innovations designed to protect the planet. 🌱

Is your company developing eco-friendly solutions? Our firm can assist you in protecting and maximizing the value of your
innovations in Madagascar.

Contact us today to learn more.
📞 (261) 34 82 817 77
📧 [email protected]
🌐 https://lexmercat.com

16/09/2026

THINK YOU KNOW INDUSTRIAL PROPERTY? DISCOVER THESE TERMS

Beyond the basic vocabulary, Industrial Property includes several technical concepts that many entrepreneurs and even professionals overlook💡

Here are a few key terms worth knowing 👇

1️⃣ Distinctiveness
The ability of a trademark to clearly identify the commercial origin of goods/services. A mark lacking distinctiveness (e.g., generic terms) cannot be registered.

2️⃣ Descriptive mark
A sign that simply describes the goods/services (e.g., “Sweet Cake” for pastries). These marks are weak and often refused registration.

3️⃣ Bad faith filing
A situation where someone seeks to register a trademark with dishonest intent, for example to block the rightful owner or exploit their reputation. Such filings can be legally challenged.

4️⃣ Well-known mark
A trademark that is widely recognized by the public, even if not formally registered. Under the Paris Convention (applicable in Madagascar), such marks receive special protection.

5️⃣ Non-use cancellation
A registered trademark can be cancelled if the owner does not use it for a continuous period (commonly 3 to 5 years depending on the jurisdiction). In Madagascar, non-use can be invoked as a ground for cancellation.

🌍 In Madagascar, all these notions are governed by Ordinance 89-019, making them essential for businesses seeking proper and durable protection.

📩 Need guidance on Industrial Property matters in Madagascar? Contact us:

📞 (261) 34 82 817 77
📧 [email protected]
🌐 https://lexmercat.com

15/09/2026

HOW TO PROTECT A TRADEMARK INTERNATIONALLY FROM MADAGASCAR ?

Registering a trademark in Madagascar is a solid first step. However, if your business is expanding beyond national borders, local protection alone is not sufficient.
Here are the key steps to ensure your trademark is safeguarded on an international scale:
✅ Start with national registration in Madagascar
Your trademark must be duly registered with OMAPI. This is the mandatory starting point.
🌍 Leverage the Paris Convention
As a signatory of the Paris Convention for the Protection of Industrial Property, Madagascar allows you to claim a six-month priority period for filing your
trademark in other member countries.
🧑‍⚖️ Choose the appropriate filing route
📌 National route: File your trademark directly in each target country.
📌 Regional route: Use systems like ARIPO (African Regional Intellectual Property Organization), if the destination country is a member.
📌 International route: Madagascar is a member of the Madrid Protocol, which allows trademark owners to seek protection in multiple countries through a single international application
filed via WIPO. You can designate over 110 member countries in one step, saving time and costs compared to national filings.
📋Develop a comprehensive legal strategy
Requirements regarding validity, classification, and formalities vary across jurisdictions. Seeking professional legal support is strongly recommended to avoid
costly errors.

Planning to expand your trademark internationally or launch an export project? Don't hesitate to contact us.
📞 (261) 34 82 817 77
📧 [email protected]
🌐 https://lexmercat.com

14/09/2026

DOMAIN NAME & TRADEMARK : A duo not to be overlooked

🌐💼 In today's digital economy, a strong trademark must also exist online. However, securing a trademark does not automatically ensure ownership of the corresponding domain name.

🔎 What is the risk ? Cybersquatting
When malicious third parties register domain names identical or confusingly similar to your trademark, often with the intent to resell it at an inflated price, redirect your potential clients and damage your reputation.

To effectively protect your brand, it is essential to secure your trademark through registration with OMAPI or via international systems, promptly acquire domain names corresponding to your trademark (.mg, .com, .org, etc.), actively monitor its online presence using specialized tools, and in case of misuse or cybersquatting, assert your rights through appropriate recovery procedures or legal action.

📩 Contact us, our firm offers strategic support for registering and defending your assets in Madagascar, both offline and online.
📞 (261) 34 82 817 77
📧 [email protected]
🌐 https://lexmercat.com

11/09/2026

" Fencing off a work from the commons of the public domain or "previous art" is a smart move if what you want to achieve is private property."

Mario Biagioli

03/09/2026

PROTECTION : THE MISSING LINK BETWEEN INNOVATION AND SUCCESS

The greatest success stories did not rely on innovation alone. They secured and protected their creations. Without proper legal protection, even the most groundbreaking idea can be copied, misused, or commercially exploited by others before you fully benefit from it.

🔐 Secure your technical innovations through patents before they risk entering the public domain

🏷️ Protect your trademark to ensure brand recognition and exclusive rights in the marketplace

🎨 Safeguard your industrial designs to preserve product identity and prevent counterfeiting

In Madagascar as well, industrial property is a powerful competitive lever for businesses aiming for growth, credibility, and long-term sustainability.

💡 Protect today. Compete stronger tomorrow.

📩 Need expert guidance? Our firm is here to support you at every stage.

📞 (261) 34 82 817 77
📧 [email protected]
🌐 https://lexmercat.com

Address

Lot 2 D 4 Antanetibe-Ilafy
Antananarivo
103

Opening Hours

Monday	08:00 - 18:00
Tuesday	08:00 - 18:00
Wednesday	08:00 - 18:00
Thursday	08:00 - 18:00
Friday	08:00 - 18:00

Website

https://www.lexmercat.com/

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