Brand Matters

23/07/2026

What's the gender-based assumption you've had to UNLEARN in your career??

In my gender sensitivity training, three myths come up every single time. Debunking them is where real change begins. Myth 1: "Women are less capable." This bias is often unconscious. Capability has no gender. Leadership, logic, and resilience are human traits, not gendered ones. Myth 2: "After all,...

28/05/2026

Wishing you and your family a blessed Eid al-Adha filled with peace, gratitude, and togetherness.

24/05/2026

A recent judgment by the Kerala High Court sends a clear message to every organization handling POSH inquiries:

A sensitive approach is important.
But without procedural fairness, the entire inquiry process can fail.

The Court emphasized that:
→ Complaint copies must be shared
→ Relevant documents should be provided
→ Both parties must receive a fair opportunity to present their case, including cross-examination where applicable

Ignoring principles of natural justice can invalidate the inquiry itself.

This judgment is a reminder that an effective POSH process should always be:

→ Fair
→ Transparent
→ Neutral
→ Properly documented
→ Legally compliant

A strong workplace culture is built not only through awareness and empathy, but also through trust in the process.

When Internal Committees are properly trained, organizations are better equipped to protect:

The complainant
The respondent
And the integrity of the workplace itself.

Because safe workplaces are created through fairness, accountability and respect.

23/05/2026

At Brand Matters, we realise that HR is indispensable; because we work closely with them in enforcing IP and Corporate awareness in organizations...

26/04/2026

On this World IP Day, we at Brand Matters are proud to have created awareness among several business owners on the need for IP protection.

We aim at doing more to protect what rightly belongs to you..

26/01/2026