Jethwani Heena & Co.

11/03/2026

Pleased to share that two ventures of our client have been successfully selected under the iStart Rajasthan Program and have been sanctioned grant.

We sincerely thank the Rajasthan Information Technology & Communication Department for its continued support in promoting innovation and strengthening the startup ecosystem in the state.

Such initiatives play a significant role in empowering emerging ventures to scale their ideas and create meaningful impact.

26/02/2026

Pending ROC Filings? This 90% Additional Fee Relief Can Save Your Company

Corporate Compliance Fresh Start Scheme (CCFS) 2026 – A Major Relief by MCA
The Ministry of Corporate Affairs (MCA) has introduced the Corporate Compliance Fresh Start Scheme, 2026 (CCFS-2026) to provide a significant compliance relief to defaulting and inactive companies.
Prior to the introduction of the Corporate Compliance Fresh Start Scheme (CCFS) 2026, companies were required to pay ₹100 per day per form as additional fees for delayed ROC filings, resulting in substantial financial burden for defaulting entities. In order to reduce this compliance pressure and promote the Government’s objective of Ease of Doing Business, the Ministry has now introduced this one-time relief scheme.

This scheme offers a valuable opportunity to regularise pending ROC compliances at substantially reduced additional fees and avoid long-term legal consequences.

23/02/2026

🚨 Your Company Name Is Not 100% Safe After Incorporation

Many founders think once MCA issues the Certificate of Incorporation, the name is secured.

Not always.

Under Section 16 of the Companies Act, 2013, a registered trademark owner can force a company to change its name — even after incorporation.

When can this happen?

If:
• The company is incorporated or recently renamed
• 3 years have not passed
• The name is identical or too similar to a registered trademark

The trademark proprietor can apply to the Central Government for direction to change the company’s name.

If approved:

✔ The company gets 3 months to change its name.
❌ If it fails, the Government will allot a new name itself.
📜 ROC will issue a fresh Certificate of Incorporation.

Imagine being forced to rebrand after launch.

Example

If “ZEPHYRA” is a registered trademark for fashion goods, and a company incorporates as Zephyra Fashions Private Limited — the trademark owner can initiate action and get the company name changed.

MCA approval does NOT override trademark rights.

Lesson for Businesses

Before finalising your company name:

✔ Do a proper trademark search
✔ Don’t rely only on MCA approval
✔ Protect your brand from forced rebranding

Brand strategy starts before incorporation — not after.

Call now to connect with business.

11/09/2025

🥗 Safe food, strong business… made possible by FSSAI’s quick action 🙌 Got FSSAI central licence approval w/n 13 days

11/03/2025

With young talent, fresh ideas, and strong government support, Rajasthan is emerging as a hotspot for innovation and entrepreneurship. The iStart Rajasthan initiative by the Government of Rajasthan provides startups with the resources, mentorship, and FUNDING they need to grow.

Join the movement and turn your ideas into reality! 💡✨

To get insights read my article at taxguru

Explore Rajasthan's iStart initiative offering grants up to ₹2 crore for startups in ideation, seed, and growth stages. Boost innovation with tailored funding support.

10/03/2025

🎉 Celebrating 4 Years of Growth & A New Beginning! 🎉

We are thrilled to mark 4 incredible years as Heena Gurnani & Associates, a journey filled with trust, dedication, and excellence in corporate compliance.

As we step into the future, we are excited to announce our new identity – Jethwani Heena & Co. ✨ This transformation reflects our commitment to evolving, expanding, and continuing to serve our clients with even greater passion and professionalism.

16/09/2022

02/06/2022

FSSAI central license within 20 days. choose wisely.

31/05/2022

Trademark again accepted, more are in row for acceptance. that's our services and confidence.

17/05/2022

Trademark again accepted in one go that's our services🤟🤟

23/04/2022

My article on reduction in additional fees for filing of LLP annual return given in below link:-

REDUCED  ADDITIONAL FEES FOR FILING OF ANNUAL RETURNS OF LLP The Central Government hereby makes the following rules further to amend the Limited Liability Partnership Rules, 2009, namely: – (1) These rules may be called the Limited Liability Partnership (Amendment) … REDUCED ADDITIONAL FEES FO...