SS3 Technologies Pvt. Ltd.

17/07/2014

Now mobile marketing is really easy as FUN, E-I-E-I-O

CAMPAIGNIA launched a dedicated panel for mobile marketing, www.http://campaigniaeieio.com/

Our backend algorithm makes sure that the backup operator automatically delivers your messages if the primary operator fails due to any reason.

27/05/2014

Indian PM, Narender Modi to use Social Media to be constant touch with people.

http://economictimes.indiatimes.com/news/politics-and-nation/as-pm-too-narendra-modi-to-use-social-media-to-communicate-with-people/articleshow/35624176.cms

Narendra Modi tonight said he would be using social media to communicate with people across the world as he believed in a platform where views are shared.

20/05/2014

Whether these companies have closed down their QUALITY department.

Recall is becoming a fashion now. It is appropriate to have a recall when they come to know any miss, but why is there a miss at the first place. Companies should focus on this too.

The market should punish such companies so that they will work on thia rather than just focusing on lining up new models for the market.

Honda recalls 31,226 Amaze, Brio cars to check faulty brake - The Economic Times
economictimes.indiatimes.com
Automobile companies have been pro-active in recalling vehicles in case of safety issues since industry body SIAM initiated a voluntary recall policy in 2012.

13/05/2014

Nice Blog:
Don't develop mobile app just for the sake of it. You need a solid customer centric reason to do so. Read the below article for more insight.

http://ss3company.com/dont-develop-mobile-app-just-sake/

01/05/2014

Digital marketing tactics that boost offline sales-:


While most successful companies engage in pay-per-click (PPC) advertising on search engines, many marketers are hesitant to bid on brand terms in their campaigns. While it seems redundant or wasteful to bid on terms that you already rank first for in the organic results, it is generally a very good idea to do so.A recent Google study of 400 different AdWords accounts showed that 89 percent of clicks on PPC ads were purely incremental (i.e., if the ads were paused, organic search would have picked up only 11 percent of the clicks). Furthermore, it is crucial to capture brand awareness from traditional (TV, print, radio) advertising with relevant messaging in your branded PPC ads. In other words, your PPC ad headline and description should closely match your predominant offline ad messaging. That way, consumers experience continuity when prompted to conduct a brand search by an offline ad.

01/05/2014

Digital marketing tactics that boost offline sales-:


Social media has sucked up a lot of air in the room. But given that 93 percent of U.S. online consumers receive at least one permission-based email a day (ExactTarget, 2010) and the volume of text messaging is growing beyond comprehension, these two permission marketing channels are still huge opportunities to cross-sell and up-sell customers and prospects. The key is to make sure that you incentivize the right actions (profitable ones) and that you can track ROI. Coupons are the easiest way to do this, but you have to be wary of training customers to wait for a coupon before purchasing. Also, when promoting coupons via SMS, make sure you have a mobile coupon code or a smartphone-friendly coupon landing page. Mobile campaigns that keep users within a mobile experience tend to perform best.

23/04/2014

Digital marketing tactics that boost offline sales-:


Of course, you can't just set up a community on-domain and hope that you'll capture all of the conversation surrounding your brand, industry, competitors, and consumer segments. According to reports from Forrester, consumers spend about 25 percent of their web browsing time on social media sites, consuming more than 500 billion social brand impressions per year. Consequently, it is essential to monitor and engage on external social media networking sites to track and respond to relevant conversations. This is by no means limited to responding to customers talking about your brand. Engaging with consumers in non-brand-oriented conversations will help personalize the brand and position your company as a credible industry resource.

23/04/2014

Digital marketing tactics that boost offline sales-:


Another way to identify and amplify the voices of your loyal customers is to provide a moderated on-domain customer support community. Not only does a support platform with answers to FAQs reduce customer service costs, but it also creates a significant amount of SEO-friendly user-generated content. Since most of this content is directly related to your brand, you'll increase control over what shows up when people search for your brand. This is critical because search engines are the No. 1 source (online or offline) used by consumers to inform purchasing decisions (ZMOT, 2011).

21/04/2014

Digital marketing tactics that boost offline sales-:

Eighty-three percent of consumers say online customer reviews influence their purchase decisions (Opinion Research Corp., 2008 -- PDF). So the more positive reviews you have, the better. Not to mention, Google favors local listings that have more reviews with higher rankings. Faking reviews or incentivizing positive reviews is frowned upon, and against the policies of major review sites. But there is nothing wrong with asking your most loyal customers to advocate for your brand. So once you have promoter segments set up in your SMS and email databases, ask your brand advocates to write online reviews through a standalone message.

14/04/2014

Digital marketing tactics that boost offline sales-:

Customer relationship marketing is a critical component to every company's digital marketing mix. Loyal customers who act as brand evangelists can increase sales and drive word of mouth. Identifying your brand evangelists is a crucial first step. If you have a customer database with emails or phone numbers, you can easily pinpoint brand evangelists with a net promoter score (NPS) survey. The survey need only ask one simple question -- "How likely is it that you would recommend our company to a friend or colleague?" Customers respond on a 0-to-10 point scale, and those who rate you highly (9 or 10) are your "promoters." If you deploy
the survey in-store or on your website or blog, make sure you capture emails or phone numbers so you have the ability to tie the response back to the individual.


Eighty-three percent of consumers say online customer reviews influence their purchase decisions (Opinion Research Corp., 2008 -- PDF). So the more positive reviews you have, the better. Not to mention, Google favors local listings that have more reviews with higher rankings. Faking reviews or incentivizing positive reviews is frowned upon, and against the policies of major review sites. But there is nothing wrong with asking your most loyal customers to advocate for your brand. So once you have promoter segments set up in your SMS and email databases, ask your brand advocates to write online reviews through a standalone message.

11/04/2014

Digital Marketing Trends 2013-14

09/04/2014