09/09/2026
Delhi High Court Clarifies Limits of Exclusive GI Protection in the ‘PISCO’ Dispute
Key Issue
Whether a geographical indication can receive exclusive protection when the term has an established historical and commercial association with more than one country.
Facts
The Delhi High Court examined a dispute concerning the Geographical Indication (GI) "PISCO", following a claim by the Embassy of Peru seeking exclusive recognition of the term for its alcoholic spirit. The application was opposed by Asociacion De Productores De Pisco A.G., representing the Chilean industry, which asserted that "PISCO" has historically and commercially been associated with spirits produced in both Peru and Chile.
The Court considered the provisions of the Geographical Indications of Goods (Registration and Protection) Act, 1999, noting that the purpose of GI protection is to identify goods as originating from a particular geographical region while preventing consumer deception. It observed that "PISCO" has long enjoyed recognition as a spirit produced in both countries. Granting exclusive rights to Peru, therefore, would likely create confusion regarding the true origin of the product and undermine the objective of GI protection.
Judgement
The Delhi High Court declined to grant exclusive GI protection for the term "PISCO" and upheld its limited registration as "PERUVIAN PISCO." The Court reaffirmed that consumer confusion is a statutory bar to GI registration and that geographical indications must accurately reflect commercial reality rather than confer monopolistic rights over terms with shared historical significance.
The ruling reinforces that GI protection is intended not only to safeguard geographical origin but also to preserve market clarity, prevent deception, and ensure that consumers are not misled regarding the source of goods.
Citation: Embassy of Peru v. Asociacion De Productores De Pisco A.G., 2026 SCC OnLine Del 501