Kidd Aitken Legal Marketing Ltd.

23/03/2023

ESG is one of the most pressing issues of our age. With the climate crisis and social injustices often acting hand-in-hand, it is essential that we work now to secure a sustainable future for all.

Many organisations are already taking important steps, and regulatory pressures are similarly growing. This is why we are delighted to announce the launch of Kidd Aitken ESG.

Led by Daniel Kidd, Jacob Aitken, and Matthew Cripsey, Kidd Aitken ESG works with law firms worldwide to achieve change beyond compliance. Ensuring that their ESG strategies, actions, and communications are aligned, ambitious, and achievable.

Follow Kidd Aitken ESG to stay up to date with the latest legal ESG news, and take a look through our website below.

https://www.kiddaitken-esg.com/ #1

Embedding ESG values into the foundations of leading international law firms to generate effective change.

21/03/2023

We are delighted to share a new look for Kidd Aitken.

We have experienced huge growth and development over the past few years, welcoming new team members, clients, and opportunities. So, as the world’s largest team of legal directory consultants, it was time for our branding to match.

Follow the link below to visit our new website, and let us know what you think!

https://www.kiddaitken.com/

Kidd Aitken Legal Marketing is the world’s largest team of legal directory and award consultants. Become a top ranked law firm with our support.

15/03/2023

Have you seen Issue 001 of Legal Marketing World?

With Issue 002 on the imminent horizon, we thought there would be no better time to revisit the publication’s inaugural issue.

We are delighted that so many of you enjoyed our first issue. With insights from Matthew Cripsey on what ESG means for law firms, Kerry England on building a purpose-led law firm, Jacob Aitken on streamlining your legal directory submissions, as well as the latest legal marketing news, it’s the perfect coffee break read.

We hope that as many of you will enjoy reading the next issue. Follow Legal Marketing World now to be the first to see its release!

Read and download Issue 001 on our website.
https://www.kiddaitken.com/legal-marketing-world-issue-001/

09/03/2023

There is just over a month until the Legal Marketing Association’s 2023 conference!

We are looking forward to seeing all of our fellow legal marketing professionals in Hollywood, FL, this April. We always enjoy connecting with friends and industry colleagues, old and new, and learning from the extensive expertise there.

If you are attending, please stop by our booth to meet some of the Kidd Aitken team – and even pick up some goodies, including coveted printed copies of Legal Marketing World.

Sign up to through the link below. We look forward to seeing you there.

https://lma23.legalmarketing.org/Register-Now

Welcome to the 2023 Legal Marketing Association (LMA) Annual Conference Registration! Register today and AMPLIFY your VOICE, IMPACT and FUTURE at , April 24-26, 2023, at the beautiful Diplomat Beach Resort in sunny Hollywood, Florida.

07/03/2023

In the 2023 Chambers UK guide, we were pleased to see a new ‘EDI Champions’ table that ‘recognises lawyers who are contributing to making the world a fairer place’.

Equity, Diversity, and Inclusion (EDI) is essential for making firms and the wider legal industry more accessible. While there is still work to be done, it is heartening to see progress and initiatives from firms across the industry.

Our white paper, ‘Gender Diversity and Inclusion in Legal Directories’, shares the state of gender diversity in legal directories. With insight into combatting unconscious bias for submissions and referees alike, it provides a comprehensive insight into gender diversity and inclusion directories and the benefits of increased EDI.

Download your guide below:
https://www.kiddaitken.com/white-paper-gender-diversity-in-legal-directories/

Gender diversity in legal directories is a key issue in the legal sector. Kidd Aitken’s latest white paper explores its current state and strategies to further progress.

02/03/2023

Jacob Aitken, our co-founder and director, speaks here about how Legal Marketing World is elevating the voices of legal marketing professionals across the world.

Issue 001 received hundreds of readers and some lovely feedback. The editorial team are now pulling together Issue 002 — to be published later this month.

Reach out to [email protected] with your thoughts and article pitches for future editions.

28/02/2023

With various Chambers deadlines on the horizon, what can you do to ensure your submissions successfully secure a ranking?

In our Best Practice Guide to Chambers & Partners submissions, our team of legal directory consultants delve into how you can achieve and maximise your legal directory rankings.

We answer our clients’ most frequently asked questions, including:

How do I create a Chambers ranking strategy?

How do I write an effective legal directory submission?

How can I make the most of the client referee process?

Download your guide below. And if you would like our team of legal directory consultants – including former Chambers editors and researchers – to assist with your legal directory submissions, get in touch with us today.

https://www.kiddaitken.com/best-practice-guide-to-chambers-and-partners-submissions/

Download your free guide to Chambers and Partners submissions, containing advice and guidance from former Chambers editors and researchers.

23/02/2023

As a client referee, you provide real-world insight into a practice group or lawyer’s expertise. But how can you best prepare for the interview?

In our latest blog, Head of Coordination Angela Armitage offers her insights into the client referee interview process. From ensuring that emails from the researcher are delivered to your inbox, to reminding yourself of the work in question and understanding unconscious bias, you can take steps to help make the process as seamless as possible.

Your interview ensures that the leading legal minds are appropriately ranked. So make the most of it.

Follow the link below to read Angela’s blog on our website:

https://www.kiddaitken.com/how-to-prepare-for-a-client-referee-interview/

The client referee interview is a central part of the post-submission process, providing insight into a law firm’s expertise. Learn how you can prepare for – and maximise – it:

21/02/2023

Legal awards are a popular way of building a firm’s reputation and brand awareness. However, with the vast number of different awards and categories available, how can you ensure your choice of award is reputable, and reap the many benefits of winning or being shortlisted for an award?

In his blog, Daniel Kidd examines the benefits of legal awards for your firm and Partners. From an objective recognition of your expertise to internal recognition for your teams, read more on our website:

https://www.kiddaitken.com/what-are-the-benefits-of-legal-awards/

There are myriad benefits of entering, sponsoring and attending legal awards. From increasing brand awareness to objective recognition of expertise.

16/02/2023

How do you build a welcoming, inclusive culture when your team is spread across five continents?

At Kidd Aitken, we have a global team who has been working remotely since before the pandemic. We value the flexibility and work-life balance that it gives our team – and are enjoying the creative challenge of ‘closing the gap’.

From in-person socials to online opportunities for our teams to get to know each other, we are embracing the different ways we can understand each other as people, as well as colleagues.

In our latest blog, Practice Director Emma Wainwright offers her experience helping to build a company culture that unites our team, regardless of physical distance.

Read more on our website:
https://www.kiddaitken.com/closing-the-distance-building-a-remote-working-culture-across-5-continents/

At Kidd Aitken, we are building a remote-working culture that unites our team across 5 continents. Learn more about how from Practice Director Emma Wainwright: