02/09/2026
Selling in London? The right asking price matters more than ever. 🏠
Rightmove’s August 2026 data shows London asking prices were down 3.1% year-on-year and 4.4% compared with July.
That doesn’t mean sellers should panic.
It means launching at the right price matters.
Price too high and you risk:
• Fewer enquiries
• Fewer viewings
• Longer time on the market
• Having to reduce later after the listing has already gone stale
A strong sales strategy starts with understanding what buyers are prepared to pay in today’s market, not what a property may have achieved previously.
Thinking of selling in London or Essex?
Find out what your property could realistically achieve.
🏠 Book your ABC Gone property valuation
🌐 abcgone.com
Source: Rightmove House Price Index, August 2026. Asking-price data.