The Chartered Institute of Trade Mark Attorneys

16/10/2026

It’s ! 🍽

Running a bakery, brewing craft b**r or launching a new snack brand? Your name, logo and packaging are some of your most valuable assets, and registering them early can save a lot of trouble later 💡

Our food and drink hub has practical guidance on securing your brand, plus real-world examples 👉 https://shorturl.at/QobLi

14/10/2026

AI can clone a voice, put a face on a body that was never there or make someone seemingly endorse something they've never heard of 🤖

How can trade marks help protect your business? 🛡️

👇 Explore the highlights and read the full article from Chartered Trade Mark Attorney, Christian Durr here: https://shorturl.at/Q0K6b

08/10/2026

At the pace at which technology is evolving, it's important to be aware of the risks that come with artificial intelligence (AI) 🤖

Any individual or business with a recognisable brand could find that brand identity being misused.

Explore our new hub for further insights from Chartered Trade Mark Attorneys 👇 https://shorturl.at/DpXfr

05/10/2026

💡 Today's sporting stars are building brands as well as careers, and the smartest ones protect their intellectual property early on 🛡️

Swipe through for five key lessons from the world of sport that you can apply to your own business 👇

🏃⚽ For more advice and insight, check out our new sport hub here: citma.org.uk/sport

01/10/2026

🏁 Ready, set, trade marks! 🏃

What do a darts world champion, a Hollywood-owned football club and a Formula One team have in common? They all rely on intellectual property (IP) to stay ahead of the game 💡

We’ve launched a new campaign to explore how the biggest names in sport use IP to protect their brands, and the lessons your business can take from them. On our dedicated hub, you’ll find a range of articles, including:

➡️ How sports stars are protecting their identity in the age of AI 🤖
➡️ What Wrexham's Hollywood takeover reveals about building a club's brand ⚽
➡️ Sponsorship and licensing lessons from the F1 paddock 🏎️
➡️ The marketing tactics seen at this summer's FIFA World Cup 🏆

Whether you’re launching a product, teaming up with another brand or entering a new market, protecting your IP could be your winning move.

🔗 Explore the hub: citma.org.uk/sport

29/09/2026

Did you know David Beckham first filed trade mark applications for his name back in August 2000, years before launching his own products? ⚽

Our upcoming content hub explores intellectual property lessons from the world of sport, with practical takeaways for any business owner 💡

📣 Stay tuned to find out more!

25/09/2026

Something new is kicking off on our website very soon... ⚽👟🏟️

Keep your eyes peeled for new content 👉 citma.org.uk/blog

24/09/2026

Counterfeit sports merchandise is a multi-billion dollar problem 💸

Find out how trade marks help protect brands, businesses and buyers from fakes in our new IP in sport series, coming soon 👇

🔗 citma.org.uk/blog

When a contract says it will continue “indefinitely”, it's tempting to assume that it means forever. But, as the recent Zaha Hadid case demonstrates, that assumption can be costly.

18/09/2026

💡 Can a brand ever be too successful? It sounds strange, but YES!

When a trade mark becomes the common name for a product, it's called "genericide" – and it can be devastating for brand owners.

Comic-book publishing companies, Marvel and DC came up against a case of genericide when they were challenged by independent comic book company, Superbabies Ltd, which argued that the term "super hero" is now generic 🦸‍♀️⚡

Have you ever used a brand name as a generic term? 🛡️ Discover more about genericide and how to prevent it here: https://shorturl.at/y0sxi

When a contract says it will continue “indefinitely”, it's tempting to assume that it means forever. But, as the recent Zaha Hadid case demonstrates, that assumption can be costly.

08/09/2026

Think your IP strategy is thorough? Meet JK Rowling's 📚✨

This we're looking at how the author of the best-selling book series in history protects her legacy.

Did you know... Rowling holds meetings twice a year to discuss the future of the Harry Potter universe, ensuring she leaves nothing to chance.

This includes planning for 𝘢𝘧𝘵𝘦𝘳 her lifetime too, with her literary rights set to be managed by a literary trust after her passing. Her aim is for her vision and legacy to remain protected 🪄⚡

The takeaway? Your IP is one of your most valuable assets and protecting it doesn't stop at launch. It needs an ongoing strategy, just like Rowling's.

💡 Thinking about how to safeguard your own brand or creative work? Find out more about trade marks here: https://shorturl.at/u9VW8