Association of Pet Behaviour Counsellors - APBC

Association of Pet Behaviour Counsellors - APBC The official page for the APBC - Association of Pet Behaviour Counsellors. Our members work on veterinary referral only.

The Association of Pet Behaviour Counsellors: Excellence in animal behaviour and welfare

Who are the APBC? The Association of Pet Behaviour Counsellors (APBC) is a network of friendly and professional practitioners who work alongside the vet-led team with a variety of species including dogs, cats, horses, small mammals, reptiles, birds and other animals. APBC members offer a variety of in-person

and remote services (including internationally). Full APBC members are qualified, assessed and regulated, having met the standards set out by the Animal Behaviour and Training Council (ABTC), to promote animal welfare through training and behaviour change. Full members have a depth and breadth of skills, knowledge and experience, unrivalled within the animal behaviour industry. The APBC also organises regular events aimed at owners, trainers, behaviourists and the veterinary team. Mission Statement:
To be a forward thinking organisation and to ensure that the highest standards of animal welfare are maintained, alongside the need to maintain safety for all involved. To ensure our practitioners’ skills, knowledge and understanding remain current through the regulatory body’s requirements for continuing professional development. To provide opportunities for members and other practitioners within the field to expand their skills and knowledge through vibrant, interactive and innovative events. To provide a supportive and nourishing environment for the development of all members of the organisation. To provide opportunities for members and other practitioners to be aware of, and involved in, current developments and research in the field. To provide evidence-based information, support and expert input for co-professionals including (but not limited to) the vet led team, social services, rescue organisations, legal professionals and many others. To provide a body of practitioners which the veterinary profession can feel confident working alongside knowing the highest standards of animal welfare will always be the priority. To provide a holistic and cohesive behavioural approach to assist clients and promote animal welfare. Please note: This page is for providing information on behavioural services available to veterinary professionals. We are sorry but it is not possible to provide advice on specific behavioural issues through this page. If you have a specific problem requiring a behaviour counsellor please visit the website to find the nearest APBC registered behavioural counsellor to you / your veterinary practice / your client.

03/06/2026
03/06/2026

NO FACES NEAR FACES..
I say this lots as I work with families that need help getting their dog used to children in the household. I give this advice as it can prevent bite incidents.

Dogs often don’t like faces right near theirs as it’s not how they communicate and they can find it confrontational and quite intimidating. Also, if we are going to have an incident and a dog snaps, the last thing we want is a bite to the face 😢

To avoid bite incidents children’s faces should NEVER be near a dogs face- no lying down on the sofa with heads together, no leaning over the dog to kiss them, no toddlers popping up to face height of a dog on a sofa, no toddlers crawling towards dogs on dog beds etc.

If a dog gets worried and tries to use distance increasing behavior- a growl, or even an air snap to ask the child to move away, it’s a huge worry of faces are anywhere near the dogs face. It’s a totally avoidable source of risk.

It’s also good advice for adults too! This photo is just a tiny amount of the blood that came out of my head two years ago as I had an accidental injury from my northern inuit.

I feel asleep with my head on her chest (as I often do, completely ignoring my own advice 😳), as she’s really cuddly and likes it. She woke up and did a huge open mouthed sneeze (she’s quite a dramatic sneezer)… and a canine tooth went into the top of my head. She has humongous canines and it caused a wound in my scalp that poured and poured with blood. My house looked like a crime scene.

Totally accidental, it was just a sneeze, but it could have been even worse. Hurt my head (lots) and also hurt her tooth but it could have been my face. It’s made me really remind my kids not to put their faces right next to the dogs (and my dogs LOVE my kids).

We also model for our kids with our own behaviour and it’s no good us telling out kids not to put their head on the dog if we are doing it ourselves!

So really- NO faces near faces and NO faces exceptions (even for me and I’m trying hard to stick to it!)

I also still startle every time Sylvi sneezes and that’s two years later!

Laura McAuliffe 2026 Dog Communication

03/06/2026
How many times have you come away from a lecture on research methods feeling like it all makes a vague sort of sense, bu...
02/06/2026

How many times have you come away from a lecture on research methods feeling like it all makes a vague sort of sense, but still lacking confidence in critically appraising real research papers? Surely a published paper from a well-known research institute must be reliable?

In this session we will take one journal article and dissect it section by section. We will discuss what the authors intended versus what they achieved, tackle the analysis (including the statistics!) and consider the applicability to our practice. Finally, we will try to come to a group conclusion on the reliability and validity of the authors’ conclusions.

https://bit.ly/4anXAo8

02/06/2026

The Dog Who Didn't Listen

One of the most common things I hear from owners is, "He knows exactly what I want. He's just ignoring me."

Sometimes that may feel true, but before we conclude that a dog is being deliberately uncooperative, it can be helpful to pause and consider other possibilities.

What if your dog isn't ignoring you?

What if they're confused?

Or distracted?

What if they're worried about something you haven't noticed?

What if they're conflicted because they want two different things at the same time?

What if they're uncomfortable, tired, over-aroused, frustrated, or simply struggling in that moment?

As humans, we are very good at interpreting behaviour through a lens of our own range of potential intentions, so we often assume a dog is deliberately choosing not to listen when, in reality, something is making it difficult for them to do what we're asking.

Imagine being asked a question in a language you only partly understand, or being expected to concentrate while something is making you anxious. Think about what it's like when you’re trying to focus on a task but a strong distraction is pulling your attention elsewhere. It's not that your ability to respond disappeared, but your ability to respond successfully has been affected by everything else that is going on around you and inside you.

Dogs are no different.

One of the things I often say to my clients is that behaviour doesn't happen in a vacuum. Every behaviour occurs within a context: a dog's behaviour is influenced by their emotions, physical wellbeing, past experiences, environment, motivations, and the things they have learned from previous outcomes. When we focus only on whether a dog did or didn't respond as we wanted, in the moment, we can miss the bigger picture.

Instead of asking, "Why didn't my dog listen to me?", a more useful question is, "What was going on for my dog at that moment?" This is one of the reasons behaviour work is rarely about teaching a dog to "listen better"; more often it involves understanding what might be getting in the way of listening in the first place.

Behaviour isn't just about obedience (or, if you're me, it's not at all about obedience, I tend to steer away from that power and control-laden concept), it's about communication. So the next time your dog doesn't respond as you expected, try replacing the question, "Why is my dog ignoring me?" with, "What might be making this difficult for my dog right now?"

Taking this different perspective will change not only what you see, but how you choose to respond to your dog, and that can have a profound effect on the relationship you build together.

This talk will explore the role of behaviour professionals in identifying potential pain-related presentations in dogs a...
01/06/2026

This talk will explore the role of behaviour professionals in identifying potential pain-related presentations in dogs and cats, alongside the barriers that can arise within referral and primary care pathways.

Join us and Dr James Hunt on 10th June!

https://bit.ly/4m2a7Tt

Missed this webinar?  Don't worry you can catch-up NOW.  Plus you will have the recording for 4-years from the original ...
28/05/2026

Missed this webinar? Don't worry you can catch-up NOW. Plus you will have the recording for 4-years from the original broadcast!

Gwen and Louise shared the outcomes they've seen by replacing traditional free play with structured, polite greetings. https://bit.ly/4u64Nkl

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