06/05/2026
Are you thinking of selling?
Here is another case study which shows exactly why marketing matters when it comes to selling property.
When a property is not selling, I always look at four key areas: price, promotion, presentation and positioning.
Because presentation is everything.
Putting a property on the market, expecting strong interest and the best possible price, but not investing in good photography, floorplans, video tours or strong written marketing, is a little bit like turning up for a date without having a wash or putting on a clean T-shirt. People laugh when I say this, but it is true.
This property was a perfect example of that.
The clients had already been on the market for four months with another agent without a single viewing. Partner agent at asked if I can help. When I first looked at the property online, my initial thought was that the photographs were making the property look dark, cramped and as though it needed a lot more work than it actually did.
However, when I arrived at the property, I was genuinely pleasantly surprised. It was lovely, spacious, well laid out and ready to move into. It felt bright, welcoming and far more attractive in reality than anything the marketing was showing online.
We discussed strategy in detail, including marketing, positioning and pricing. I actually felt the pricing was already within a realistic range for the current market, so rather than chasing reductions, my recommendation was to relaunch the property properly with completely fresh marketing, new photography, video content and stronger presentation.
We relaunched the property, contacted our hot buyers list and wider database, pushed the property across social media and within three days we had two enquiries, one viewing and an offer agreed.
That is the difference presentation and marketing can make.
If you are thinking of selling and would like honest advice about how to position your property properly in today’s market, feel free to get in touch.
