Cameron Intellectual Property

Cameron Intellectual Property We are chartered UK and European patent, trade mark and design attorneys.

Are you a fan of the Netflix film KPop Demon Hunters? The movie has now become Netflix's most-watched original tit...
01/09/2026

Are you a fan of the Netflix film KPop Demon Hunters? The movie has now become Netflix's most-watched original title 🎬

Netflix and its live promoter, AEG Presents, have been keen to capitalise on the film's success, and have made plans for a global live concert tour, as a well as a soundtrack and merchandise programme.

Cue conflict with Christian metal band Demon Hunters and the company behind the band, Hyde Lane.

Demon Hunters are an established 5-piece band from Seattle who, according to AllMusic, play a brand of "aggressive yet emotionally stirring heavy metal". The band have been touring and releasing music for 25 years.

They have launched a trade mark infringement suit against Netflix, alleging that its KPop Demon Hunters mark creates the likelihood of confusion for consumers in relation to its own mark. They are also suing on the basis of false designation of origin and unfair competition.

Demon Hunters registered a US trade mark in 2014 covering live entertainment and obtained further registrations in 2022 for recorded music and merchandise.

Netflix has successfully registered the trade mark, KPop Demon Hunters, for several merchandise uses, and has further applications pending.

Hyde Lane, for Demon Hunters, has asked the US District Court for the Central District of California to stop Netflix using the KPop Demon Hunters name for recorded music, live shows and merchandise and to award unspecified damages.

Hyde Lane has provided alleged evidence of confusion between its Demon Hunters brand and the KPop Demon Hunters brand, including a parent spending $500 on tickets for Demon Hunter, thinking it was a child-friendly KPop show for their children, and incidences of Demon Hunter being incorrectly tagged on social media posts.

Hyde Lane's complaint makes the comparison that Netflix would not be entitled to launch a recording artist touring show and merchandise under names such as "KPop Metallica", "KPopU2" or "KPop Black Sabbath".

It will be interesting to see how the Court interprets Hyde Lane's arguments, particularly given the contrasting sizes of the followings of the brands in question - as an illustration, Demon Hunters has 350,000 listeners on Spotify, and KPop Demon Hunters has 35 million monthly listeners on Spotify.

If you have a matter you would like to seek on, please contact our Trade Mark Director, Chris Cairns ([email protected]).

Following the UK Supreme Court's landmark judgment earlier this year in Emotional Perception AI Ltd v Comptrol...
24/08/2026

Following the UK Supreme Court's landmark judgment earlier this year in Emotional Perception AI Ltd v Comptroller-General of Patents, the UK IP Office (UKIPO) has issued new examination guidance for computer-implemented inventions (CIIs).

The new guidance represents the most significant change to UK CII examination practice for almost 20 years.

Key effects of the updated guidance will be:

1) More software and AI inventions are expected to pass the initial patent eligibility hurdle.

2) Examiners will focus less on whether an invention is excluded subject-matter and more on novelty and inventive step.

3) UK examination practice will now be more closely aligned with European practice.

Please see the new guidelines here: https://lnkd.in/gqZ-sypt

Should you wish to discuss how the updated UKIPO guidelines will affect your business, please contact your regular Cameron IP attorney, or our Louise Carr, Senior Patent Attorney ([email protected]).

v 📈 UK trade mark filings overtook European trade mark filings for the first time in Q4 of 2025 per statistics r...
19/08/2026

v 📈 UK trade mark filings overtook European trade mark filings for the first time in Q4 of 2025 per statistics released by the UK IP Office and the European Union IP Office.

52,693 UK trade mark applications were filed versus 49,884 European trade mark applications in the period concerned. This demonstrates the importance placed on the UK as a market for applicants and illustrates how filing patterns have changed since Brexit.

Should you wish to discuss your UK trade mark protection needs, please contact our Director, Trade Marks, Chris Cairns ([email protected]) 👍

The US Patent & Trademark Office (USPTO) is currently accepting petitions to participate in a "Streamlined Claim...
11/08/2026

The US Patent & Trademark Office (USPTO) is currently accepting petitions to participate in a "Streamlined Claim Set" pilot program.

The pilot will mean that patent claims submitted by applicants are drafted in a style that is more similar to UK and European applications, with only one independent claim and no more than ten total claims permitted.

The advantage for applicants if the approach is adopted longer-term could be faster and higher-quality examination of applications.

For UK and European applicants, the similarity in approach could mean that original UK and European claim sets could be more easily converted for applications to the USPTO 💡

Please contact our Stuart Forrest ([email protected]) or your regular Cameron IP attorney for further details of the program and how you could benefit 👍

The World Intellectual Property Organization (WIPO) has reported a steep increase in generative AI patent filings ...
05/08/2026

The World Intellectual Property Organization (WIPO) has reported a steep increase in generative AI patent filings 📈

In a headline stat from WIPO's Technology SPARK report, more new patents were published in 2024 and 2025 than in the entire preceding 10 years combined.😲

also now makes up 8.7% of all AI-related patent family publications, up from 6.1% in 2023 and 4.2% in 2017.

So who is filing patents in this area? Asian applicants are largely driving the growth in patent filings, with the top patent applicant being Japan's SoftBank, followed by China's Tencent Holdings, PingAn Insurance Group and Baidu. The US's Alphabet, Microsoft and IBM also feature in the top ten.

China is home to the largest number of patent applications globally, with over 43,000 patent families being published in 2024 and 2025.

In Europe, Germany has now overtaken the UK as the leading location for inventors, with an 85% compound annual growth rate.

WIPO's Director General, Darren Tang commented:

"Our data shows that Gen-AI patents are no longer just being filed by tech companies but also by large enterprises in areas like finance, telecommunications, infrastructure and other digital services. While the initial impact of Gen-AI has been on content, the next frontier will be in its impact on the way we innovate".

If you have an or -based invention you would like to protect, please contact our AI patent expert Louise Carr, Senior Patent Attorney ([email protected]) 👍

As a company proudly headquartered in Glasgow, UK, we're pleased to celebrate the achievement of our fellow Scot...
28/07/2026

As a company proudly headquartered in Glasgow, UK, we're pleased to celebrate the achievement of our fellow Scot, John Logie Baird, in creating the first television system 📺 💡

We're delighted there is now a project afoot, led by Screen Culture UK, to celebrate his legacy through the creation of a new museum in Hastings, UK.

After studying mechanical engineering at what is now Strathclyde University in Glasgow until 1914, Logie Baird became an inventor-entrepreneur, and subsequently moved to Hastings, UK.

He spent 2023 making his invention workable, and then applied for a patent in 1924. He gave the first demonstration of his "televisor" system in 1926 in Hastings.

The new proposed UK museum will celebrate Logie Baird's achievement and also the cultural legacy of television as a whole.

As an initial step towards creating a dedicated space, there will be a "Tea & Telly" event at the British Tea Museum in George St, Hastings on Sat. 8 Aug. and Sat. 22 Aug, 2026. Visitors will be asked to share their memories and ideas on what they would like to see in a permanent museum.

For all that we love about television these days, including entertainment, education and updates on what's happening on our planet in real time, we thank you and salute you Mr Logie Baird! 🫡

The UK government has announced an extra £500M of capacity on its ENABLE Guarantee Programme to support IP-bas...
20/07/2026

The UK government has announced an extra £500M of capacity on its ENABLE Guarantee Programme to support IP-based lending to SMEs over the next 12 months.

The scheme will work by guaranteeing loans made by commercial lenders to SMEs against the value of their IP.

The scheme is targeted in particular at the sector to help boost growth in this sector with projected benefits for the economy as a whole.

Other young and IP-rich businesses to benefit from the scheme will likely be in , , , and the (and in particular ), where their value is primarily driven by the IP they hold.

Further details of the scheme, which will be guaranteed by the British Business Bank, will be announced shortly.

If you are an IP-rich SME, we can help you protect and extract maximum value from your IP. Contact our Louise Carr, Senior Patent Attorney (louise@cameronintellectualproperty) to arrange a free consultation.

📈 IP filings at the EU Intellectual Property Office (EUIPO) have reached record levels in the first half of 2026 (...
13/07/2026

📈 IP filings at the EU Intellectual Property Office (EUIPO) have reached record levels in the first half of 2026 (Jan-Jun).

This is largely due to an EU Trade Mark (EUTM) filing increase of 8.4% vs. the same period last year (104,263 applications in total).

The top EUTM applicant countries were China (13.2% of applications), Germany (12.9%), the US (8.6%), Italy (7.4%) and Spain (6.9%).

The top classes were Advertising and Business Management (21.4% of applications), Electrical Apparatus (17.3%), Technological Services 16.1%), Education & Sporting Activities (12.4%) and Clothing & Footwear (7.1%).

The top global applicants were L'Oreal (120 applications), La Rive Spolka Akcyjna (107), Glaxo Group (84), Philip Morris Products (74) and Brainmarket (73).

If you have a European trade mark query, please contact our Chris Cairns, Trade Mark Director ([email protected]).

Further details at: https://www.euipo.europa.eu/en/news/eu-trade-marks-push-ip-filings-to-a-record-high-in-the-first-half-of-2026

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