Cameron Intellectual Property

Cameron Intellectual Property We are chartered UK and European patent, trade mark and design attorneys.

Our team got together in London last week for our annual summer away day, completing a "Race Across London" challenge,...
14/05/2026

Our team got together in London last week for our annual summer away day, completing a "Race Across London" challenge, and then going for a lovely meal and a show afterwards. Great to see many of our team in the one place 😊

Thanks to everyone we met in London last week - our team enjoyed meeting you and we look forward to following up on ou...
12/05/2026

Thanks to everyone we met in London last week - our team enjoyed meeting you and we look forward to following up on our discussions.

Here a few shots we took from the week🏓 🏛️ 🚌 See you all in San Diego next year 😊

This year, World IP Day celebrates sporting innovation and the IP behind it.With the coinciding with , we thoug...
27/04/2026

This year, World IP Day celebrates sporting innovation and the IP behind it.

With the coinciding with , we thought we'd highlight some of the innovations that helped to power this year's marathon event 🏃 🏃🏃

#1 Next-gen supershoes 👟- elite runners, including the men's race winner, Sabastian Sawe, who ran the first sub-two-hour finish in a competitive race in 1:59:30, used the Adidas Adizero Adios Pro Evo 3. This shoe is the first certified race-day shoe to weigh under 100g (97g) and features a redesigned midsole foam and "EnergyRod" carbon system for maximum energy return.

#2 Digital twin heart technology 💓 - Tata Consultancy Services (TCS) has developed a "twin heart" technology which creates a virtual, AI-powered model of a runner's heart to allow the runner to see, measure and monitor how their heart will perform under stress. This has been used by runners to tailor their training programmes.

#3 A new event platform 📱 - this year's RunConcierge tool is an AI-powered technology which helped runners and spectators to navigate around London by providing guidance in real time. The tech has an "Ask Anything" feature that can deal with complex user-specific queries. It was developed by TCS together with Neurun and supported by Google's Gemini 3.0 AI.

Well done to those who took part in the race yesterday and those who developed the tech helping to take performance to the next level! 👏 🙌 🫶

Prosecco and other protected EU geographical indications have recently been at the heart of free trade negot...
08/04/2026

Prosecco and other protected EU geographical indications have recently been at the heart of free trade negotiations between the EU and Australia.

The issue has been sensitive, as Australia's European communities have argued they should have the right to continue producing and exporting food products under their original names - with affected products including prosecco, parmesan and feta.

Negotiations had been ongoing for 8 years before the parties finally came to a wide-ranging trade agreement.

Under the terms of the agreement, Australia did secure some concessions from the EU on the use of the names including continued free use for parmesan and a grandfathering arrangement for feta producers.

As regards prosecco, Australian producers will in future only be able to sell under the prosecco name in the domestic market, and will not be able to export under the name, with phasing out for exporters taking place over the next 10 years.

It is estimated that the Austrialian prosecco export market has been worth around $AU 7M per year, so many Australians are viewing this part of the deal as a significant loss.

However, this and other concessions mean that the EU has removed almost all tariffs on Australian exports, which the EU estimates to be worth $AU 8BN a year.

So Australians may still be able to raise a toast after all...🍾 🥂

From 20 July 2026, all US patent owners and applicants domiciled outside the US will be required to be represent...
26/03/2026

From 20 July 2026, all US patent owners and applicants domiciled outside the US will be required to be represented by a US patent practitioner.

The new rule will affect:

- Foreign applicants filing U.S. patent applications;

- Foreign patent owners maintaining or managing U.S. patents;

- Currently pending U.S. applications and patents owned by foreign parties.

The US Patent & Trademark Office (USPTO) aims, through this action, to improve examination efficiency and strengthen enforcement against improper filings and certifications.

This new rule brings US practice in line with European Patent Office (EPO) practice to an extent, although it is possible for non-resident applicants to apply for a European Patent - they must, however, appoint a resident representative to act on their behalf in all proceedings before the EPO after filing.

What about the UK? Should it follow the US example? 🤔

Contact Stewart Cameron ([email protected]) for further information or to review your

📢 Attention Patent Attorneys! We are hiring! Great opportunity to join our unique and forward-thinking team for a Qual...
23/03/2026

📢 Attention Patent Attorneys! We are hiring! Great opportunity to join our unique and forward-thinking team for a Qualified Patent Attorney in the High-Tech & Software area.

We are open to applications from all PQE levels, and will consider full and part-time candidates.

You will benefit from a flexible and family-friendly working environment, the opportunity for growth in the role and an excellent salary and benefits package.

See further details of the role here: https://cameronintellectualproperty.com/recruitment/

Apply now by sending your CV and covering letter to [email protected]

We are delighted to have become members of Scotland Food & Drink, who do such an excellent job of supporting the Scott...
16/03/2026

We are delighted to have become members of Scotland Food & Drink, who do such an excellent job of supporting the Scottish food and drink community. We look forward to being active members!

If you are active in the industry and have an Intellectual Property query for us, please get in touch with Chris Cairns, Director, Trade Marks ([email protected]).

📈 Patents are arguably becoming more popular, as suggested by a report released by the World Intellectual Property...
11/03/2026

📈 Patents are arguably becoming more popular, as suggested by a report released by the World Intellectual Property Organization (WIPO) this week.

The report confirms an upward trend in the number of international Patent Cooperation Treaty (PCT) applications.

PCT patent applications rose for the second year in a row, increasing by 0.7% in 2025 to a total of 275,900 filings globally, following a 0.5% rise in 2024 to 273,900.

The top PCT filing countries in 2025 were China (73,718), the US (52,617), Japan (47,922), Republic of Korea (25,016) and Germany (16,441).

China's share of PCT filings grew by 5.3%, and the Republic of Korea's increased by 4.9%, with the US, Japan and Germany's shares declining by 3.0%, 1.0% and 1.8% respectively.

Digital communication remains the top technology field with 10.5% of PCT applications, with other prominent fields including computer technology, (9.6%), electrical machinery (9.0%), medtech (6.3%) and pharmaceuticals (4.3%).

The top applicant globally was Huawei Technologies with 6,600 PCT applications.

If we can help with your global patent requirements, please Stewart Cameron ([email protected]).

📢 Attention businesses working in the AI sector! 📢 If you are an AI business or work with AI-based clients, a re...
23/02/2026

📢 Attention businesses working in the AI sector! 📢

If you are an AI business or work with AI-based clients, a recent UK Supreme Court decision will be particularly relevant for you. Arguably, it has now become easier to patent AI-based technology in the UK.

The case in question, Emotional Perception AI v Comptroller General of Patents, involved questions relating to the patentability of a system using an artificial neural network. The case was eventually referred to the Supreme Court after a series of judgments in the lower courts of England and Wales.

The Supreme Court's judgment becomes the most up-to-date case law in this area, and will create a new landscape which will arguably lend itself more readily to the patenting of AI-based technology in the UK.

As a result of the judgment, computer-implemented inventions (CIIs) will now no longer be excluded from patentability for being computer programs "as such" simply by referring to the associated use of hardware or other technical means.

This will align the UK's approach with that of the European Patent Office (the so-called "any hardware" approach).

It is thought that the new approach will mean that more AI inventions will clear the initial "is it an invention?" test, which defines whether substantive examination of the patent will take place, and could mean that many business avoid the risk and cost of their patent application "falling at the first hurdle".

Another consequence of the ruling is that pending UK patent applications in the CII area will be re-examined per the new guidance.

Overall, the ruling should provide more certainty for AI businesses and a better climate for innovation and investment in the sector.

If you are a business operating in the AI area, and would like to discuss patent protection for your innovations, or those of your clients, please our AI expert Louise Carr ([email protected]).

Further details of the Supreme Court's judgment can be found here: https://supremecourt.uk/cases/uksc-2024-0131

Wishing all our clients and partners celebrating the Lunar New Year a happy Year of the Horse! Wishing you health, happi...
17/02/2026

Wishing all our clients and partners celebrating the Lunar New Year a happy Year of the Horse! Wishing you health, happiness and success! 🐴 🏮

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