04/04/2026
Are you ready, set... for World Intellectual Property Day on 26 April 2026? This year World IP Day celebrates how creativity and innovation, backed by IP rights, keep the world of sports thriving, dynamic and accessible for everyone, everywhere. Cutting-edge equipment, team identities, broadcasts of unforgettable sporting moments and more: intellectual property (IP) is key to protecting and promoting the inventions, designs, brands and stories that drive the world of sports, inspire athletes and unite fans everywhere. Sports aren’t just about the game — they intersect with fashion, entertainment, media, health, gaming and consumer goods. IP such as patents, designs, trademarks, and copyrights, incentivizes innovation and enables cross-industry connections with sport, sparking creativity, technological advancement and economic growth. Even when you’re outside the stadium or off the court, sports and IP are part of your daily life – just look down at the sneakers on your feet.