16/04/2025
Are you using AI to enhance your work? If so, do you know who owns the rights your final products?
You might think that, if you produce content using AI, you own the rights in the final materials that you produce; however, that may not always be the case.
Due to the fast paced, recent development of AI tools, the law has not yet been able to catch up and lawyers are having to apply existing rules of laws to new technologies and situations to determine the most likely outcome (that is, until the issues reach the Courts and they set new precedents based on Court decisions; or the Government brings in legislation to deal with the same).
If a human plays a key role in the creative process, they may still hold the copyright; however, AI-generated content doesn't always have clear copyright protection. In some regions, only entirely human-created works can be copyrighted, leaving AI-generated works in legal limbo. If generative AI creates something independently, without much human intervention, ownership can become even more uncertain.
If you’re using AI tools in your business (such as for content creation), it's important to know your rights.
Need guidance? Contact us today to find out more.