25/09/2025
Sharenting is a term used for parents posting details about their children’s lives on social media. While often done with good intentions, such sharing of milestones and images carries the increased risk of cybercrimes and digital harm such as cyberbullying, online harassment, identify theft, identify fraud, privacy breaches and contact by a stranger.
Researchers at the University of Southampton have conducted the first study on the harms of sharenting which demonstrates a link between sharenting and children becoming victims of cybercrime. The team surveyed more than 1,000 UK parents and found that 45% actively share pictures and content regarding their children online and had experienced at least one form of digital harm. Through in-depth interviews with parents, researchers found that parents were largely unaware of the potential risks to children that sharenting poses.
Concerningly, despite parents believing profiles to be private, there is an ‘overestimation’ of the effectiveness of social media platforms to prevent images from being more widely shared. Most parents are not aware that social media features like tagging and resharing can override cybersecurity features such as privacy settings. Even if your profile is set to ‘private’ and posts are only visible to ‘friends’, if anyone is tagged then friends can see, copy and reshare the post.
The University is campaigning to raise awareness of the risks of sharenting, calling for intervention at government level. The University will present its findings to Parliament later this year. The University has created a checklist that provides safety information for parents to help gauge and understand their knowledge about the risks of sharentinghttps://www.protechthem.org/wp-content/uploads/sites/424/2025/08/110782-ESRC-Digital-checklist-WEB-3.pdf
For more information, please click on the following link: https://www.southampton.ac.uk/news/2025/09/researchers-campaign-to-raise-awareness-of-sharenting-dangers.page