02/10/2026
When I first started Bee Wise, the biggest challenge wasn’t the cleaning or property care itself. My first clients came through my time working in real estate, so I already knew people who owned properties here in Spain and would help them whenever they needed me. The difficult part was turning those few jobs into a proper business and, more importantly, getting people to know I was there.
I knew the property-care market was already busy and I didn’t want to simply become another company offering cleaning and keyholding. I knew I had something different to offer, but I wasn’t sure how to show people that. After doing a lot of research, I decided to use social media and especially cleaning before-and-after videos to let people see what I actually do.
I have to admit, making those first videos was nerve-wracking. I felt silly speaking over them and often wondered whether anyone would even be interested. Looking back now, I can see how much I’ve grown and how much more comfortable I am putting myself and Bee Wise out there.
What surprised me most was how many people actually enjoyed the videos. Clients started commenting, neighbours would mention them when I was out walking the dog, and little by little I realised that people were getting to know the person behind the business.
The real turning point was when people started contacting me having never met me. They had seen my videos, read my reviews and followed what I was doing, so they already felt they could trust me with their property. That showed me I didn’t need to try to be something I wasn’t. I just needed to be myself and let people see how I work.
I think that’s probably what makes Bee Wise different. I’m quite down to earth, I genuinely enjoy talking to people and I like getting to know my clients rather than simply seeing them as customers. I’m incredibly grateful to everyone who chooses Bee Wise, recommends me or shares my name with someone who needs help.
