20/03/2019
Exercise and management of rights in the audiovisual field
In Africa, the major film producing countries are: Burkina Faso, Kenya, Nigeria and South Africa. The Panafrican Film and Television Festival of Ouagadougou (Festival panafricain du cinéma et de la télévision de Ouagadougou or FESPACO) held biennially in Burkina Faso is the most popular film festival organised in Africa. It accepts for competition only films by African filmmakers and chiefly produced in Africa.
Creative industries are among the major contributors to the economic growth of a nation and the creation of jobs. These industries represent in average 5.4 percent of the gross domestic product (GDP) of a country. In studies, the audiovisual sector is included in the figures for motion picture and video, but it is also part of radio and television.
It is important to be able to identify all the players in a film production. Moviemaking is a collective endeavor organized by the producer and involving many brilliant creative talents: writers, directors, actors, narrators, cameramen, designers, editors, music composers, makeup artists, hair stylists, and illustrators, and so on. It is a costly and risky undertaking. Economic success depends on “matching ideas with talent, obtaining relevant intellectual property (IP) rights and using them to attract finance from commercial film distributors” and of course, capturing the imagination of the audience.
Filmmakers, particularly the producer, need to be acquainted with the whole value chain in film-making and the fundamental functions of the people and companies that will market their films to the public. On the one hand, the role of film distributors is important and customarily a territorial distributor is responsible for the marketing and circulation of films to the end users, including cinemas, television, DVD and new media distribution technologies, such as video on demand (VOD). A sales agent, on the other hand, is responsible for the licensing of distribution rights to a territorial distributor in a particular country.
In common law countries, a system where the producer holds all rights to the audiovisual production prevails. This is the case in the United States pursuant to the work-made-for-hire doctrine. In other countries, the actual creators are the authors or co-authors of an audiovisual work, meaning that they have separate copyrights.
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