18/02/2023
CAPACITY BUILDING WORKSHOP: STRATEGIES FOR THE DEVELOPMENT OF A LAW FIRM
THE NECESSARY TRANSFORMATION FOR MORE PROFITABLE LAW FIRM
-Are you a lawyer?
- You want to open a law firm?
- You have a law firm and are experiencing difficulties?
TOPIC OF INTEREST: Practical Guide to developing your law firm/ clientele
We shall break it into 4 parts:
- Law Office/Client Management
- Networking And Figuring Out New Opportunities/Exposure
- Change Of Strategy- ADR As Oppose To Litigation
- Specialization
LAW OFFICE /CLIENT MANAGEMENT:
Managing a law firm entails offering legal services to the public and with this there is need for a strong team with an excellent client relationship. Managing a law office with a client base approach is not only about having the best of clients but how well structured the operational system is. Managing a law firm also requires an excellent level of communication and strategic implementation of useful communication software to ease communication in and out of the four walls. A perfect communication system within eases the proper handling of files to the satisfaction of the clients. The work load is easily distributed, assignments handled, thus the comfort becomes that of the client who has the recommending tool for present and future growth. Unfortunately many of us are engaged in solo practice; either engaged in paid space with individualized files or solo occupants. The growing society with its upward intellectual know how, will certainly feel comfortable to seek the services of a law office with partners that certainly guarantees availability and continuity. It is easy to charge good fees within a well-organized and appreciated structure.
To those in solo practice I recommend partnership and those in space occupying partnership, get into the true definition of partnership.
NETWORKING AND FIGURING OUT NEW OPPORTUNITIES/EXPOSURE
As blood is to the sustenance of animals and jurisdiction is to the courts, so it Networking to a law firm. Law practice is untrammeled, though the Bar law places a restriction on advertisement (which is a common phenomenon in the developed world where you see law firms advertising on billboards.) However, there are so many other ways the law office can network and sell out to the public, as a service provider; either on a face to face basis or via visual interactions.
The dynamism of a lawyer within the right social milieu is the inevitable advertisement of his law firm. Your courteous nature shall necessitate acknowledgment, respect and then recommendations.
Joining international professional association, IBA, ABA, AEA international lawyers network (Association of European lawyers) etc, where you get to meet lawyers of different nationalities and different fields of practice, occasioning exposure, which of necessity gets the firm exposed and connected, thus enlarging your client base.
Create an office page, website, connect to premium on LinkedIn and many other professional sites. These sites, enable you to address burning legal issues, do exposees on basic human rights, company law etc and by so doing, sells out the ability and know-how of your law office.
What is your level of interaction? Is it profitable enough to guarantee the sustenance of your firm? What are your fears in getting into the right places? What are your difficulties with gargets and their manipulations?
CHANGE OF STRATEGY- ADR AS OPPOSE TO LITIGATION
The traditional legal response to resolving disputes between parties has been for lawyers to initiate the litigation process by filing a complaint or the needed writs and motions. This has been the traditional method for centuries, which unfortunately is more time consuming, energy breaking and has in recent years seen justice as a commodity on sale. In recent times more effective, efficient and confidence base methods of problem solving have emerged, ADR (Alternative Dispute Resolution). ADR is an umbrella term that refers generally to alternatives to the court adjudication of disputes. These include amongst others negotiation, mediation and arbitration. A firm’s ability to initiate faster problem solving methods keeps it in business as oppose to litigation minded law offices, who enjoy daily roll call attendance in court with crying and devastated clients begging for results.
ADR methods to resolving disputes within a shorter time is taking central stage and will certainly build the needed confidence and do the needful advert and provide the needed cash within the shortest time possible to see into the daily running and sustenance of the law firm. This cannot be done without a decent, organized and well equipped office.
SPECIALIZATION:
While in theory, the idea of casting a wider net may lead you to believe that you will catch more fish, the truth is it does not always apply to business. When it comes to catching customers, the more you appeal to one specific kind of customer, the higher your success rate, the more qualified you will be at what you do. Practicing law is no exception. In today’s age, more and more law offices are starting to recognize legal specialization as a necessity for tapping into their target market, not only does it benefit the client, it also benefits legal professionals. The practice in the North West has always been general base due to the limitations occasion by the absence of industries and giant companies needing specific services like in other regions. However hardship seems to be playing the trick, more and more lawyers are getting back into the academia for specialization or approaching professional certifications.
Where are you in all of these, what are you fears, what is stopping you from joining the moving train?
THE RIGHT MOTIVATIONAL STEPS TO MEDITATE ON
Like you to read the motivational speaker Anthony J. Robbins in his book “Awaken the Giant Within”. He employs Neuro-Associative Conditioning (NAC) technics which can break self-destructive habits and change mindset to breathe in the needed confidence. He recommends 5 steps.
1st Step: Decide what you really want and what is preventing you from having it;
2nd Step: Get a leverage (associate massive pain to your inability to changing now as oppose to massive pleasure to the experience of changing now)
3rd Step: interrupt the pattern (changing your ways or approach to practice, you cannot maintain the old methods and expect a different results)
4th Step: Create a new, empowering alternative (think of a better strategy that can assist you better your practice)
5th Step: Conditioning the new pattern of reasoning until it is consistent, until it is embedded in you.
6th Step: but it to test
All we need to do is to revisit our NAC above and adjust with the various steps to situate ourselves with new reasoning, new methods and seize new opportunities, we shall definitely experience the needed change and growth
Speaker: Mokom Jude (Aciarb)
Member of CBA & IBA