Homing Real Estate

Homing Real Estate Helping buyers and sellers in the South Etobicoke area with all their real estate needs. Homing operates under the RE/MAX Professionals Inc.
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Homing Real Estate is a South Etobicoke based real estate brand led by Graham Rowlands focussed on helping buyers and sellers achieve their real estate goals and build wealth using real estate. Homing brings years or real estate experience combined with a marketing background to help home sellers maximize their sale price. Our approach with buyers is we treat their money as our own and work hard t

o help find them the best deal based on the needs they provide. We start by educating our buyers so that they can make an informed smart buying decision in Toronto's fast moving market. brokerage and was founded in 2020.

W06 Market Reality Check 📊If you want to understand where prices are going, stop watching prices 👀❌Historic data in W06 ...
02/07/2026

W06 Market Reality Check 📊

If you want to understand where prices are going, stop watching prices 👀❌

Historic data in W06 shows the same pattern before every market shift ⏳
• Inventory rises 📈
• Homes take longer to sell ⏱️
• Sales slow 📉
• Prices move last 💰➡️

Right now in W06:
• Months of Inventory is ~4.6–5.4 🧱
• Sales volume is declining 📉
• Days on Market is pushing ~79 🕰️
• Sale-to-list ratios are slipping into the mid-90s ⚖️
• Prices are choppy, not trending 🌊

There has been no historical period in W06 where prices rose sustainably while inventory stayed high and liquidity weakened 🚫📈

Detached Homes – W06 🏠

What the charts show
• MOI has structurally shifted higher since 2022 and is now frequently above 4.5 📊
• Days on Market are rising and more volatile than the 2015–2021 period ⏱️
• Prices are reacting to liquidity, not momentum ⚖️

What this means
• Detached is no longer a scarcity-driven market in W06
• Buyer decision time is increasing, which historically precedes price pressure
• Prior cycles show prices stall or soften when MOI stays elevated for multiple months

Client takeaway
• Sellers: pricing precision matters more than timing 🎯
• Buyers: negotiation leverage has returned, especially on listings over 30 days 🤝

Condo Apartments – W06 🏢

What the charts show
• MOI is the highest and most volatile of all property types 📈
• Days on Market has climbed meaningfully after years of compression ⏳
• Prices peaked earlier than other segments and remain choppy 🌊

What this means
• Condos are the most rate-sensitive segment 📉
• Investor participation amplified both the upside and the current slowdown
• Historically, condos lead both downturns and recoveries 🔄

Client takeaway
• Sellers: overpricing is punished quickly ⚠️
• Buyers: patience and selectivity matter. Quality units still trade, mediocre ones stall 🧠

Bottom line 🔍

Until we see:
• Sales improving year over year 📊
• Inventory dropping below 4 months 📉
• Days on Market consistently falling ⬇️

Any rally remains fragile ⚠️

Data over headlines 📚
Liquidity over emotion 🧠

Buyers look for deals and don't overpay.

02/05/2026

📊 Toronto Real Estate Market Update – January 2026

The GTA housing market started the year a little slower compared to last January, which honestly is not surprising given interest rates and overall affordability challenges buyers are still working through.

👉 There were 3,082 home sales in January. That is down about 19% compared to January last year.

👉 New listings came in at 10,774, which is also down year-over-year, but not quite as much. More listings combined with fewer sales means buyers are seeing a bit more choice right now.

👉 Prices have adjusted slightly:
• Benchmark prices are down about 8% year-over-year
• The average GTA sale price landed at $973,289, down about 6.5% from last January

Looking at the month-to-month trend, sales slowed slightly compared to December, while listings ticked up a bit. Prices also softened slightly month-over-month, which suggests the market is continuing to rebalance after the volatility we saw the last couple of years.

From what I am seeing locally in South Etobicoke, this is creating a market that is becoming much more property-type specific. Some segments are still very competitive, while others are giving buyers more negotiating room.

TRREB also just released their 2026 Market Outlook and Year in Review Report, which gives a deeper breakdown of trends across resale, new construction, condos, and even commercial real estate. Lots of interesting insights if you like following where the market may be heading.

If you are curious how these broader GTA trends translate into what is happening specifically in South Etobicoke, feel free to reach out anytime. The micro-markets can behave very differently from the headlines.

02/05/2026

Just made this video for the South Etobicoke Community Group but figure I’d share here too as the info is relevant for those interested in the local real estate market. All stats based on W06.

📊 South Etobicoke (W06) Market Update — January 2026

The market is currently balanced overall, but conditions vary quite a bit depending on property type but generally much more buyer friendly.

👉 Detached homes remain steady with moderate inventory
👉 Semi-detached homes are the tightest segment right now
👉 Condo apartments offer the most buyer choice
👉 Townhome inventory remains relatively stable

Overall Market:
• 288 Active Listings
• 53 Sales
• Avg Price: $868,968
• 5.4 Months Inventory

What this means:

Buyers → More options in condos and some negotiating room
Sellers → Freehold homes still seeing solid demand
Investors → Condo supply levels worth watching
Renters → Expect further pressure put on demand which should bring prices down

If you want a breakdown specific to your home or building, send me a message anytime.

01/30/2026

Catfish listings on the rise and rents are likely coming down!

12/25/2025

Happy holidays and Merry Christmas everyone!

Another holiday auction has finally come to a close as we just received the $10,000 in matching donations yesterday. Fir...
12/22/2025

Another holiday auction has finally come to a close as we just received the $10,000 in matching donations yesterday.

First and foremost a special thank you to Ashley Saunders and Danielle MT who are the real MVPs of this auction. While I often get a lot of credit none of this would happen without their efforts and I sincerely thank them both for all that they did to help. From running auctions to setting up the creative and calendar of events and even bidding (and winning) on many of the prizes they really show what this is all about and dedicate countless hours to making it all happen so please join me in congratulating them on another successful auction! THANK YOU and CONGRATULATIONS!

Next, thank you to everyone who donated auction prizes, everyone who bid on auctions and also Tracy Cline for helping round up some amazing prizes too! Your support continues to be amazing, especially many of you who come back year after year with support! THANK YOU!

With all your support we have now raised approximately $125,000 for local charities and not for profits who are the other big MVPs here making our community better! Thank you to all the staff and volunteers who help these organizations live out their goals of helping people and animals in our community.

On behalf of the Fundraiser Team I would like to wish you all a very Merry Christmas and Happy Holiday Season however you celebrate. Stay safe, have fun and enjoy this special time of year and thank you all for helping make South Etobicoke the best place to live!

Graham Rowlands, Ashley Saunders and Danielle MT

SECG Fundraiser Team

10/27/2025

This Thursday I’m hosting a first time buyers workshop at the BMO in Humber Bay Shores. If you are in the area and want to attend just send me a message to [email protected]. Hope to see you there!

It’s going to be a crazy week ahead! Let’s go
10/24/2025

It’s going to be a crazy week ahead! Let’s go

Every purchase goes through its own challenges and this one had it all! I joked saying we could probably make a movie ab...
10/04/2025

Every purchase goes through its own challenges and this one had it all! I joked saying we could probably make a movie about the buying process with my clients because some of the stuff you just can’t make up.

Our first offer on a property was a townhouse listed for $999k. We offered $950k because in this market everything is going for less than the last comp (which was $970k in this case). The sellers agent asked if I could speak to the seller directly which I obliged and on the call the seller attempted to bribe me to get my client to pay more money. How much more? $1.2M!?!?! Some people are just a bit delusional right now and I said I’ll pay you $10k if you accept our offer hitting him with the reverse uno which he obviously didn’t accept so we moved on.

The next property we saw was listed at $899k with an offer date. After not selling on offer date they increased the price to $1,050,000.00. We offered $920k as this number made no sense that they were asking. After many weeks of negotiations we agreed on $950k conditional on inspection and financing. On the day of the inspection we arrived at the property and someone claiming to be a minor at the property said we couldn’t go in even though we had an inspection. Long story short it turned out the seller was married and their agent didn’t even know 😬. We never were able to do the inspection but negotiated an extension on the conditions til over a month later with an option for the buyer to walk away at any time. Weeks went by it turned into a domestic court battle with no signs of ever getting resolved so I suggested we get back out looking at more properties again.

Along came the ideal property which had been on the market for sometime starting at $1,188,000.00 and didn’t look like they were willing to negotiate much. But we had nothing to lose and tried our shot at $129,000 less than listing. This was our best offer. They tried countering just $20k or so less and I told the agent we really couldn’t budge so would need to move on. The next day as I was writing up an offer for another place we had seen just as I was about to send it I got that call from the agent. They would now accept our offer!

Putting up the SOLD sign never gets old and it is even more rewarding in this challenging market where many homes just a...
10/04/2025

Putting up the SOLD sign never gets old and it is even more rewarding in this challenging market where many homes just aren’t selling. Everyone said this house would be harder to sell as it needed a lot of work, had some flood damage, asbestos and was a corner lot and the trees made it a challenge to develop but after taking it off the market a few days to see what would happen the phone started ringing and then once I had the first offer I notified everyone else and drew in a second offer creating a bidding war after months on the market. In the end it SOLD firm with a quick closing and the sellers are happy to close this chapter and move on to the next stage of their life.

If you’d like help selling a property in the Etobicoke or the GTA and beyond I’d love to help out.

09/09/2025

Offer dates just aren’t working 99% of the time these days… is it safe to say this strategy is dead?

BREAKING MYTHS: 5 Real Estate Misconceptions Holding Torontonians Back1. “You must have 20% down to buy.” False. You can...
09/04/2025

BREAKING MYTHS: 5 Real Estate Misconceptions Holding Torontonians Back

1. “You must have 20% down to buy.” False. You can get in with as little as 5%. It is best to speak to a mortgage expert to determine what you will need based on the type of property you are interested in and how much it costs. 💰

2. “Toronto’s market is bubble that is about to crash.” Nobody has a crystal ball and people have been saying this since I first bought my first property back in 2012. Thankfully I didn’t listen to them. While there is definitely more supply on the condo side, freehold supply remains tight. Market fundamentals still matter. 🫧

3. “Spring is the only time to act.” Actually, autumn and winter often bring motivated buyers/sellers and less competition. That being said listing in December or January usually isn’t advisable but these can be a great opportunity for buyers to find a good deal. 🌼

4. “Renovations = profit.” Nope. Small touch-ups help, but big renos can cost more than they add in value. Also if the renos are not popular with most people it could actually hurt your value. 🔨

5. “Renting = wasting money.” Not always. Renting can be smart for flexibility, saving, or getting into the right neighbourhood. In some cases I often recommend that buyers don’t buy if they don’t have a longer vision in mind and only see this as a short term move. Ideally when buying you should plan to be in the property at least 4-5 years if you are going to buy. 🤑

Think you’ve heard others? Drop them below and I’ll bust them with real data.

Your South Etobicoke RE/MAX Agent who loves analyzing the data!

Graham Rowlands - Homing Real Estate

Sales Representative at Re/Max Professionals Inc., Brokerage

4242 Dundas St W. M8X 1Y6

(t) 416-236-1241

(c) 416-720-0003

http://www.homing.ca/

🏆 Toronto Star Gold Award 2021 & 2022, Etobicoke Guardian Diamond 2021, 2022 & 2023 GEM of Etobicoke-Lakeshore, 2022 LAMP Award of Merit, 2024 Women’s Habitat Boundless Award, 2025 King Charles III Coronation Award

🗓 BOOK A CALL WITH ME TODAY: https://calendly.com/homingca

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1 East Mall Crescent Unit D-3-C
Toronto, ON
M9B6G8

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