09/04/2026
SOLD 🎉
This one was a really good reminder that buyers don’t always choose the cheapest option.
There were already two other units in the complex for sale, and both had been sitting for quite a while. Even the property manager thought we might be coming in too high on price.
But I knew this home showed differently, and that mattered.
We paid attention to the competition, how the home was presented, what buyers were seeing elsewhere, and how to position this one so it stood out for the right reasons.
The result?
Multiple offers, sold in under two weeks, and 100% of the list price. 🙌
Meanwhile, the other units are still sitting.
That’s why I never look at pricing in isolation. Buyers compare everything. Condition, presentation, layout, value, and how the home feels when they walk through it.
Sometimes the right move is to price lower.
Sometimes it isn’t.
The important part is knowing why.
I’m so happy for my sellers. They trusted the strategy, stayed open through the process, and now they get to move on to what’s next. ❤️
Dawn Morgan
REALTOR® | eXp Realty
Edmonton & Surrounding Area
Ready to buy or sell? Call me Today!
www.realestatebydawn.ca
Call/Text 780-721-5225