06/04/2026
Remember when Realtors used to say:
“Your home sold in 90 days… or I’ll buy it myself.”
Sounds bold, right?
Here’s the part they didn’t exactly scream from the rooftop.
Most of those programs came with conditions. The home had to qualify. The price had to make sense. There may have been scheduled price drops. And the “guaranteed” buyout number was usually not the dream number the seller had floating around in their head.
So why don’t you see it as much anymore?
Because today’s sellers are smarter, advertising rules are tighter, and carrying a bunch of overpriced homes is a fantastic way for a Realtor to become a cautionary tale.
But maybe the idea behind it still matters.
Not the gimmick.
The confidence.
A strong listing strategy should give sellers clarity from day one:
What is the home really worth?
What price gets attention?
What happens if we don’t get showings?
What happens if we get showings but no offers?
When do we adjust?
And most importantly, are we actually trying to sell, or are we just testing the market and hoping a unicorn with financing shows up?
The market doesn’t need more gimmicks.
It needs better conversations.
Because a home that sits too long usually doesn’t have a marketing problem.
It has a truth problem.
And the sooner we deal with that truth, the sooner we can get people moving again.
Bill & Lia McNally
The Right Move
www.willsell.ca
905-299-0648
Coldwell Banker Escarpment Realty