Craft Legal Trade Marks

16/04/2018

Interesting Article # 5

An interesting trade mark dispute, or in this case 'bun fight', to keep an eye on.

The article also discusses how parties may be able to employ the concept of a 'pop-up' store to protect a trade mark registration.

Don't get too excited and think In-N-Out is about to launch in Australia.

23/11/2017

Here is our latest blog post:

Whether you are just starting out or well established, trade marks are an important part of your business at every step. A well designed and executed trade mark strategy can give you a competitive edge and make your business an attractive proposition to sophisticated investors.

16/11/2017

Check out our latest blog post.

Are you an Australian business that sells goods or provides services to China? Are you an Australian business that manufactures goods in China which are then exported to Australia for sale in Australia? If you answered yes to either of these two questions, then you should have in place a China trade...

28/10/2017

Check out our latest blog post:

If you have not yet registered your trade mark(s), it is important that you speak to a trade mark lawyer immediately. Failure to register can have serious consequences. However, if done correctly, registration should increase the value of your trade mark, which in turn should increase the value of y...

28/10/2017

24/10/2017

Interesting Article # 4

Rebranding, IP Value and Australian Cultural Icons

The Sydney Opera House, Taronga Zoo and the Australian Museum were among the institutions granted a reprieve.

20/10/2017

Check out today's blog post at our website at
http://craftlegaltrademarks.com.au/blog/trade-marks-and-the-value-of-a-business

Make sure to view all our blog posts at
http://craftlegaltrademarks.com.au/blog

One of our biggest frustrations with trade marks in Australia is the failure by many business owners to appreciate the importance of trade marks to the value of their business.

13/10/2017

Interesting Article # 3

Interesting new limited edition product from the famous Australian brand

It is part of a limited edition range and comes in a 150g golden jar.

13/10/2017

Check out today's blog post at our website at
http://craftlegaltrademarks.com.au/blog/non-traditional-trade-marks-colours-sounds-shapes-and-scents
Make sure to view all our blog posts at
http://craftlegaltrademarks.com.au/blog

13/10/2017 Non-Traditional Trade Marks - Colours, Sounds, Shapes and Scents Non-traditional trade marksWhen the term “trade marks” is mentioned, the thoughts that usually come immediately to mind are a word, a combination of words or a logo. However, did you know that it is also possible to obtain p...

10/10/2017

Interesting Article # 2

Craft Legal Trade Marks will be tonight cheering on the . Which has us thinking.....just how did the name 'Socceroos' come about? See below:

On Wednesday the Socceroos take on Saudi Arabia in the final group match of the first Asian round of qualification for the FIFA World Cup in Brazil in 2014. Where did the name Socceroos come from and when?

06/10/2017

Interesting Article # 1

In the spirit of this Sunday's 1000 car race, we share below an interesting article on brand diversification in the car industry.

James Dyson made ripples in the automotive industry this week, announcing plans to add electric cars to his company's range of bagless vacuum cleaners and bladeless fans.  While that seems like a strange move, Dyson would not be the first car maker with foundations outside the automotive industry. H...

05/10/2017

Brand Tips # 1 - Don't neglect your brand

Craft Legal represents many businesses in the food manufacturing and food service industries. It was only natural that we recently attended Fine Food Australia , the leading trade exhibition for the food industry in Australia. Noting that many exhibitors appear to have in place strategies to focus on their IP, it highlighted to us that many chefs, restaurant owners and cafe owners do not. So, as some 'food for thought' for the later, we encourage them to read the following article by our that appeared in foodservice magazine. For more information about us, visit www.craftlegaltrademarks.com.au

You’ve considered everything on the journey to opening your dream venue – but have you remembered your brand? Spiro Pappas has some key advice to ensure you protect an asset you may not realise you ha...