Oliver Grace

Oliver Grace Oliver Grace

Updating a brand that’s been part of Australian life for generations comes down to knowing what people already love, and...
06/04/2026

Updating a brand that’s been part of Australian life for generations comes down to knowing what people already love, and celebrating it.

For .matches, that meant keeping Miss Redheads as the hero, reintroducing her hair as a distinctive design element, and building a contemporary framework that flexes across packaging formats and carries cleanly into a direct-to-consumer store. The outcome feels instantly familiar, and globally easier to navigate, whether you’re standing in front of the shelf or shopping from home.

See the full Redheads project via the link in our bio.

31/03/2026

How do you design a modern website for Australia’s favourite heritage brand? You strike the perfect balance of personality and performance — pun fully intended 🔥

The new .matches website was designed as a conversion-led shopping experience, promoting the core product range alongside a new collection of nostalgia-inspired home items.

We carried the Swiss Modernist packaging logic to the interface, then added experience-led details that keep the site feeling dynamic and on-brand, while making browsing and buying feel effortless.

Explore the new digital experience via the link in our bio.

Packaging is doing its best work when it helps people choose quickly. The .matches range needed to be genuinely easy to ...
24/03/2026

Packaging is doing its best work when it helps people choose quickly. The .matches range needed to be genuinely easy to shop, especially when you’re making quick decisions in the aisle.

We developed a consistent set of benefits icons and value call-outs that travel across every product, creating a shared visual language that makes the range easier to scan and compare at a glance.

Clear signposting, confident branding, and a system that helps the customer, rather than slowing them down.

See how this packaging system supports the wider brand update via the link in our bio.

How do you build a packaging system that stays unmistakably Redheads when the range spans so many formats, sizes, and pr...
19/03/2026

How do you build a packaging system that stays unmistakably Redheads when the range spans so many formats, sizes, and proportions?

For .matches, we grounded the packaging in a Swiss Modernist structure, using a flexible grid that brings consistency — without forcing every pack into the same template.

This new system is design to keep hierarchy, spacing, and alignment disciplined across the full range, so the brand looks cohesive whether you’re holding a compact matchbox, flexible gas lighter, or a four kilo bag of charcoal.

Learn more about this flexible packaging system via the link in our bio.

17/03/2026

Miss Redheads is one of Australia’s most recognisable brand icons, and her look has always moved with the times. When we looked back through her past iterations, one thing stood out to us: in the eras where she feels most expressive, her hair does a lot of the work

For .matches, we reintroduced her hair in a subtle and geometric way that suits both modern packaging and digital use. The result is a logo system that holds Miss Redheads at the centre, while giving the brand a flexible visual device that can be applied consistently across the range.

Alongside that, we revisited Redheads’ heritage wordmarks and brought in Swiss Modernist influence from the 1970s, shaping a new mark that feels familiar in the hand, while sitting comfortably in a contemporary brand world.

See this logo system in action via the link in our bio.

From hardware stores to grocery aisles, Redheads is a fixture across Australia, warming hearths and firing up barbecues ...
17/03/2026

From hardware stores to grocery aisles, Redheads is a fixture across Australia, warming hearths and firing up barbecues since 1946 🔥

Oliver Grace partnered with the .matches team to update an iconic brand for today’s generation, with a refreshed packaging system and a direct-to-consumer online store that makes the full range easier to find and buy.

The brief called for restraint and clarity, keeping what people recognise instantly, then building a contemporary framework around it that can perform across shelf and screen.

See how we updated an Aussie icon via the link in our bio.

06/10/2025

E-commerce doesn’t have to be boring.
Shopify templates save time, but out-of-the-box, your site looks like everyone else.
With , we built the brand from the ground up, and brought that strategy online.
Not cookie-cutter design. An original shopping experience that delivers KOA’s purpose: Unite families around the joy of living well. 
The goal is to make life easier for parents. From understanding every ingredient, to choosing the right formula and delivery frequency, to knowing what benefits to expect, every step is designed to be seamless.
See the full case study via the link in our bio.

When was the last time you got a box that was truly fun to open?With KOA Kids’ subscription vitamins, we wanted every de...
01/10/2025

When was the last time you got a box that was truly fun to open?

With KOA Kids’ subscription vitamins, we wanted every delivery to feel like a treat – for kids and parents alike.
We designed personality-packed boxes that are fun to look at, touch, and unpack. So a delivery from is always a delight.

Every playful detail extends to the vitamin packets and koala-shaped jars inside, creating a full sensory experience.

Learn how the packaging brought KOA Kids to life in the case study that’s just dropped, link in bio!

Meet the KOA Kids vitamin jar!When asked us to design their vitamin container, we had a few rules:- Reusable- Refillabl...
29/09/2025

Meet the KOA Kids vitamin jar!

When asked us to design their vitamin container, we had a few rules:
- Reusable
- Refillable via subscription
- Fun enough for kids to want to use every
day
- Beautiful enough for parents to display
proudly

With a koala-inspired name, we thought ... why not make the vessel a creature?

Each product in the range gets its own jar, customisable with sticker packs in every delivery.

The final product? A custom-designed, silicone-and-glass koala jar that turns vitamins from a chore into a daily ritual.

We love how this family of critters came to life. And those furry little ears... I mean, come on.

See the full design thinking via the link in our bio.

Check out this juicy logo! The starting point for a brand identity that’s joyful, bouncy, and bursting with personality....
22/09/2025

Check out this juicy logo!

The starting point for a brand identity that’s joyful, bouncy, and bursting with personality.

For our work with , we set out to make kids’ vitamins irresistible without adding sugar. For parents, that meant a brand as clean, confident, and display-worthy as their favourite premium wellness and skincare labels. For kids, it had to be a sensory delight – playful, vibrant, and full of “I want that!” energy.

From this bold logo, the brand identity grew:
- A palette rooted in nature with a high-energy twist
- Typography that’s clean, confident, and approachable
- Stickers. Sooo many stickers.

Rest assured: there’s no sugar in KOA Kids. The only candy here is for your eyes.  

See the full brand identity in action via the link in our bio!

22/09/2025

How do you get kids to take vitamins – without loading them with sugar? 😱🍬🚫

KOA Kids is on a mission: science-backed vitamins, free from sugar and artificial ingredients.

But Australia’s vitamin market was crowded. Parents were overwhelmed by choice. Kids didn’t care for vitamins – unless they were basically lollies.

needed a strategic partner to help them break through.  

When they teamed up with us, we started by defining their purpose: “Unite families around the joy of living well.” This purpose became a filter for every design decision. From identity to e-commerce, product to packaging, every touchpoint delivers on it. 

With KOA Kids, vitamins are no longer a chore, but a daily ritual families love.

See how strategy shaped the brand, via the link in our bio.

12/09/2025

We designed GoTransit’s website to win in search and turn visitors into customers.

• Each region now has its own SEO-optimised page, capturing local searches
• Visitors can easily compare ad formats, explore services, and see why GoTransit leads the market
• Optimised for mobile, guiding users from search → service → contact with ease.

Full case study → link in bio

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