Murphy Jacobs Property Advocates

Murphy Jacobs Property Advocates Melbourne’s Most Experienced, Independent Property Advocates. Murphy Jacobs specialises in Buyers Advocacy, Vendor Advocacy, Negotiations and Auction Bidding.

15/07/2026

BUYERS THE REAL ESTATE AGENT IS NOT YOUR FRIEND THEY WORK FOR THE SELLER!
Buyers often assume that the real estate agent showing them a property is there to help them secure the best deal.In reality, that agent is legally and commercially aligned with the seller.

The agent's primary obligation is to achieve the highest possible price and most favourable terms for their client -the vendor.While agents are required to act honestly and cannot mislead , they are not obligated for advocate for the buyer's interests. This distinction is critical and often misunderstood.

Conversations at inspections , guidance on price, and subtle cues about competition are all part of a structured sales process designed to maximise the outcome for the seller. Buyers who rely solely on the selling agent for advice risk overpaying or making decisions without full market context.

This doses not mean agents are untrustworthy , it simply means their role is clear. Buyers need to approach transactions with this understanding and seek independent advice where necessary.
Engaging a buyers advocate or conducting thorough due diligence can provide balance in what is otherwise an asymmetrical negotiation.

In property , clarity around who represents whom is not just helpful - it is essential.

21/06/2026

WHY YOU SHOULD BE CAREFUL PUTTING IN AN OFFER BEFORE AUCTION.

You should be careful putting in an offer before Auction because you could end up paying significantly more than the property's market value, often without knowing how much competition exists or what others are willing to bid.
# Agents may use your offer to start a hidden auction, contacting other buyers to bid against you in a private competition.
# Unlike a public auction ,you can't see the other bidders or know their maximum , making it hard to gauge if you are overpaying.
# If rejected, agents may use you offer to set the auction reserve, potentially disadvantaging you later.
# Sellers typically demand you meet or exceed their reserve price to tempt them to sell early, often requiring a risk premium.
# Time pressure may lead you to skip proper building & pest inspections or contact reviews, locking you into a property with hidden problems.
# Offers too low will be rejected outright , as vendors expect auction prices and won't shorten their campaign for little upside.
Pre-auction offers can work if you're financially strong, know the property's true value, and the vendor is nervous about auction results. But if you're unsure, waiting for auction day lets you bid competitively with full visibility of competition.

17/06/2026

WHY IT IS CRITICAL TO ENGAGE A BUYER'S AGENT WITH REAL ESTATE SALE'S EXPERIENCE !!

A buyer’s agent with real estate sales experience brings a critical advantage to any property purchase. Unlike general advisors, these professionals understand both sides of the transaction — how properties are marketed, how agents negotiate, and where hidden value or risk often lies.

Sales experience equips a buyer’s agent with insider knowledge of pricing strategies. They can identify when a property is deliberately underquoted to generate competition or overpriced to test the market. This insight helps buyers avoid overpaying and strengthens their position in negotiations.

Additionally, experienced agents know how selling agents think. They can read subtle cues, assess vendor motivation, and craft offers that appeal strategically — not just financially. This often results in better outcomes, especially in competitive markets like Melbourne.

Another key benefit is access. Agents with industry relationships can uncover off-market opportunities and gain early insights into upcoming listings, giving buyers a crucial edge.

Ultimately, engaging a buyer’s agent with real estate sales experience reduces risk, improves negotiation outcomes, and saves time. In a fast-moving and complex market, this expertise is not just helpful — it is essential for making confident, well-informed property decisions.

16/06/2026

HOW AN EXPERIENCED VENDOR ADVOCATE CAN HELP YOU!

Selling property in Melbourne is a complex process shaped by diverse suburbs, auction-driven competition, and rapidly shifting market conditions. In this environment, a vendor advocate is not just helpful—it is a strategic advantage.
A vendor advocate works solely for the seller, offering independent advice from the outset. One of their most valuable roles is selecting the right selling agent. Melbourne has thousands of agents, but not all are equal in skill, local expertise, or negotiation ability. A vendor advocate knows which agents consistently deliver strong results in specific suburbs and price brackets, ensuring your property is positioned for success.
They also oversee the entire campaign, from setting an accurate price guide to managing marketing strategies and interpreting buyer feedback. In Melbourne’s auction-heavy market, this guidance is critical. A skilled vendor advocate can help refine strategy in real time, ensuring you maintain momentum and maximise competition leading into auction day.
Equally important is their ability to manage negotiations and remove emotion from decision-making. Selling can be stressful, particularly in a fast-paced market like Melbourne. Having an experienced professional acting in your best interests allows you to make clear, confident choices.
In a city where small differences can significantly impact sale price, a vendor advocate provides the expertise and oversight needed to achieve a stronger result.


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16/06/2026

Melbourne Real Estate Market in 2026: Softer Prices, Stronger Rentals, and Better Buyer Conditions
Melbourne’s property market in 2026 is looking more balanced than booming. Prices have eased in recent months, but the city is not in a downturn so much as a reset, with buyers gaining more choice and renters still facing a tight market. For anyone watching the market closely, Melbourne is now a place where patience and property selection matter more than speed.
House values have softened, especially in the higher end of the market, while units have been steadier. That difference matters because it shows the city is not moving as one uniform market. In many suburbs, buyers are becoming more cautious and price-sensitive, which is reducing the urgency that drove earlier growth phases. The result is a more negotiable environment, particularly for those who are well prepared and ready to act when the right property appears.
One of the biggest shifts is the improvement in buying conditions. Listings have increased, giving purchasers more options than they had during the tightest parts of the cycle. At the same time, sales activity has remained reasonably solid, which suggests demand is still present even if it is less aggressive. For buyers, that creates a window where due diligence and timing can pay off. For Vendors , it means realistic pricing is more important than ever.
The rental market remains one of Melbourne’s strongest features. Vacancy rates are low, rents have continued to rise, and that points to ongoing demand from tenants across the city. For investors, this is helpful because rental income is helping offset the slower pace of capital growth. In other words, Melbourne is currently offering better income fundamentals than some other capitals, even if its short-term price growth is more subdued.
There are also broader reasons why Melbourne has been less explosive than some of its peers. Higher borrowing costs, shifting buyer sentiment, and policy uncertainty have all played a role. But a softer market is not necessarily a weak one. In many cases, it can create healthier conditions for long-term buyers who want to enter without paying peak prices. That is especially true in suburbs where fundamentals remain strong, such as access to transport, schools, jobs, and lifestyle amenity.
For homeowners, the current market is a reminder that not every cycle delivers fast gains. For buyers, it is a chance to focus on quality rather than competition. And for investors, Melbourne remains attractive, but more for income stability and selective growth than for broad-based surges.
The overall picture is clear: Melbourne real estate in 2026 is cooler, more measured, and more selective than it was a few years ago. That may not sound dramatic, but it is often what a healthier market looks like.

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Level 50 , 120 Collins Street
Melbourne, VIC
3000

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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 9am - 5pm

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