04/09/2026
The highest valuation isn’t always the best advice.
We recently re-engaged with a hospitality client we first advised at the start of the year.
They ultimately appointed another broker who took the business to market at 40% above valuation. Four months later, it remained unsold without any serious enquiries.
They’ve now returned to us and we’re commencing the campaign at where our commercial conversation started.
It raises an important point for anyone considering selling a hospitality or tourism business.
A broker’s job isn’t to tell you what you want to hear. It’s to understand the business, know the buyer market and establish a position that can create the competitive environment needed to drive the best possible outcome.
Our job isn’t to win the listing. It’s to transact the business for the client.
We’ve expanded on the conversation in our latest article 👇
Selling a hospitality or tourism business? A higher valuation doesn’t always deliver a better result. We look at pricing, buyer behaviour and why market-grounded advice matters when bringing a business to market.