21/10/2026
The first few weeks of a sales campaign can shape everything that follows.
Buyers who have been watching the market already know the comparable homes, the local competition and the price points that feel realistic.
Launch too high, and they may wait rather than engage.
That can mean fewer inspections, less buyer feedback and valuable time lost while the campaign needs to work harder to regain momentum.
A sensible price guide isn’t about underselling your home. It’s about giving the right buyers a reason to step forward while your campaign is fresh.
Cotality’s latest figures point to a more considered market, making early buyer engagement particularly valuable when Christmas is your deadline.
Swipe through to see how pricing can affect a pre-Christmas timeline.
Send us a DM if you’d like to talk through where your property sits in the current market.