12/06/2026
🌱 Green is not always green.
Sustainability claims are no longer just a marketing tool; they're a compliance matter. The EU's new EmpCo Directive tightens the rules on green claims, climate neutrality statements, and sustainability labels, and introduces new transparency obligations on product durability and repairability.
Arthur Stadler and Dominik Lojer have broken down what this means for businesses in our latest eCommerce Legal Update, published in cooperation with Handelsverband - Austrian Retail Association:
✔️ Scope & objectives of the EmpCo Directive
✔️ Planned implementation in Austria
✔️ New product lifespan & repairability requirements
✔️ Stricter environmental marketing rules
✔️ Legal consequences for non-compliance
📖 Full article: https://lnkd.in/dNytRjpE