08/31/2026
Your name, image, likeness, content, and reputation have value. Before you give a brand the right to use them, you should understand exactly what you are giving away, for how long, where they can use it, and what you are getting in return.
Because an NIL deal is about a lot more than the check.
We look at exclusivity. Usage rights. Content obligations. Approval rights. Term and termination. Morality clauses. Category restrictions. Intellectual property. Whether a brand can keep using your content after the relationship ends.
And, of course, whether you are actually being paid fairly for what you are giving them.
At Aligned Business & Sports Law, we help college and professional athletes understand, negotiate, and protect the opportunities attached to their name, image, and likeness.
Your talent created the opportunity.
Make sure the contract protects it. ⚡️