18/10/2022
Meet Mr. Patel, NorCal Co-Founder & Co-Chief Executive Officer. Jigar has seen NorCal's growth from inception to its current state, managing a strategic pivot from a high-growth revenue company to one emphasizing profit margin while still maintaining sustainable growth.
Jigar's extensive knowledge of the history and culture of California's cannabis landscape provides a distinct advantage to achieving NCC’s goals. He has modernized the business practices of a formerly prohibited industry and facilitated the development of one of the most compliant, efficient cannabis operations in California’s history. His passion for the industry shows not just in the numbers, but also through his work in combating the negative stigma around the industry and fighting for social justice.
