10/05/2026
FTC disclosures sit at the center of the entire creator+brand+audience relationship.
Brands are paying creators because theyâve built an audience that trusts what they have to say.
That relationship has real economic value, whether compensation comes through a flat fee, affiliate income, gifted product, or another material benefit.
Ad disclosures give the audience context for the recommendation theyâre seeing. It helps creators stay transparent with the people who made their influence valuable in the first place, while also helping brands and creators meet their legal responsibilities.
Because if your audience is the reason you got the brand deal, they deserve to know when theyâre looking at one. đ
Brand deal on the table? Visit iminflow.com to book a free 30-minute consultation with the Inflow team before you sign.