09/03/2026
She spent 2 years building her business… and then had to change the name. 👀
She had invested in the branding, website, marketing, and building recognition around the name. Then came a cease & desist.
The issue? A proper trademark search had never been done.
A Google search can tell you what shows up online. It doesn’t necessarily tell you whether your brand is clear to build on.
The lesson: your brand name is something you want to think about BEFORE you invest everything into it.
Not sure what your business actually needs to protect? That’s exactly what we cover in a 60 Minute IP Map. 🤍
Book your IP Map through the link in bio.
✨Posts are for general information purposes only and are not intended as legal advice in any specific situation. Posts are NOT a guarantee of results. ✨
Attorney Colynn O’Brien | 📍Offices in Orlando, Florida
SellYourBusiness TrademarkTips OnlineBusinessOwner