John Cook Real Estate

08/31/2026

Thinking About Tapping into Your 401(k) To Buy a Home? Read This First.

Affordability is definitely a challenge, but that doesn’t mean tapping your 401(k) is your only way in if you want to buy.

If you're considering using your 401(k) savings for a down payment, weigh all your options and talk with a trusted financial advisor before you make any decisions. They’ll help you make a plan to fit your goals and your budget.

Want to talk about buying or selling!
Message me!

Lately, headlines have floated an eye-catching idea about tapping into your 401(k) to cover a down payment on a home.

08/29/2026

Quick question: what's the one word you'd use to describe this year so far?

For a lot of people, it's stressful. And when everything feels shaky, it’s easy to second-guess the move you were ready to make. But the truth is, the housing market is one thing that’s been remarkably stable.

Home prices have been relatively steady for about 4 years now. The number of homes for sale is right about where it was last year (up 2%). And mortgage rates have held in the same general 6-7% range since late 2022.

A steady market comes with a perk. You can actually plan. What works for your budget today probably won’t look all that different in a few months.

You don’t have to wait for things to calm down. The housing market’s already pretty steady. Send me a DM or drop a comment below, and let's compare the market you walked away from to the one that's here now.

Want to talk about buying or selling!
Message me!

08/28/2026

Think every home on the market is out of reach? Not necessarily.

More than 40% of sellers are dropping their asking price right now. And the median list price this July was the lowest for any July in 5 years.

That means sellers aren’t banking on bidding wars or expecting buyers to pay whatever they ask. They’re more willing to meet you where you’re at.

And that could work in your favor. Want to find out how much wiggle room you have on price in our market? DM me.

Want to talk about buying or selling!
Message me!

08/27/2026

Thinking about selling, but worried your deal could fall apart before closing? Here's some perspective.

Most home sales still make it to the finish. And when one doesn't, the top reason is almost always inspection or repair issues. They play a part in more than 70% of deals that fall through.

But, luckily for you, inspection/repair issues are what you have the most power to prevent ahead of time. A pre-listing inspection lets you find and handle problems before a buyer's inspector ever does.

Ready to list? Let's talk about whether getting a pre-listing inspection makes sense for your house in our market.

Want to talk about buying or selling!
Message me!

08/27/2026

Sellers Are Cutting Prices To Meet Buyers Where They're At

Right now, sellers are flexible on the price in ways they weren't before. Let’s take advantage of that flexibility.

You may be surprised by what's available – and how willing today's sellers are to work with buyers.

Want to talk about buying or selling!
Message me!

You're scrolling through listings on your phone and everything looks good until you see the price (or the estimated monthly payment). Then you close the app.

08/24/2026

Most Home Sales Close – Here’s How To Keep Yours on Track

Most home sales still close, and the biggest thing that could get in the way of yours is the one thing you can actually do something about.

With the right prep, your sale has every reason to make it to the finish. So, let’s connect and get your house sold.

Want to talk about buying or selling!
Message me!

Few things are as rattling as the thought of your home sale falling through at the last minute, right before closing. All that waiting, all that progress, out the window.

08/22/2026

Own a house with room for multiple generations, with features like an in-law suite or a finished basement with a separate entrance? Buyers are looking for that right now.
These houses tend to get 13.5% more online views than standard homes. They also command a higher list price per square foot – 22% higher, thanks to the extra square footage and special features.
Thinking about moving and want to know what buyers would pay for your house? Reach out and let’s chat about it.

Want to talk about buying or selling!
Message me!

08/21/2026

One Number Could Change Everything About Your Next Move

If it's been a while since you've gotten a professional look at your home's value, let's change that.

Reach out for a free, personalized Home Equity Assessment that estimates what your house could sell for, how much equity you've likely built, and what that could mean for your next move.

You may have six figures of equity without even realizing it. And that’s enough to change everything about your next move.

Want to talk about buying or selling!
Message me!

When's the last time someone told you what your house is worth? Not what some online valuation tool guessed. Not what your neighbor's house sold for. What yours is actually worth right now.

08/20/2026

When's the last time someone told you what your house is worth?

Not what some online estimate says. Not what your neighbor's place sold for. What your house is actually worth today.

If you're like most people, it's been years. And that number is worth a second look, especially now because it also tells you how much equity you have.

Data shows homeowners have an average of about $311k of equity today. That’s six figures. Once you sell, you can use that to put more money down or even buy your next house in cash.

So, today’s rates and prices may not be holding you back as much as you think.

If you're even thinking about what's next, let's talk. I’d be happy to do a free equity assessment and show you exactly what you're working with.

The number might just change what you thought was possible.

Want to talk about buying or selling!
Message me!

08/20/2026

One of the biggest stories in the housing market these past few years has been how much the supply of homes for sale has grown. It’s the #1 bright spot for buyers in this market.

But you may have heard that growth has been slowing down.

It’s true it went from +31% a year ago to just +2% now. But that’s no reason to worry about your move.

Because nationally, inventory has been up year-over-year for 33 straight months. And the latest data shows the slowdown may have already hit its floor.

Plus, since rates aren't expected to come down much anytime soon, inventory growth may be about to pick back up.

The bottom line? Inventory is still better than it was last year – and that gives you options. And even more choices may be coming soon.

Wondering what this means for your plans? Send me a DM and let's talk through what’s available right here, right now.

Want to talk about buying or selling!
Message me!