Morgan Advisory Group

Morgan Advisory Group Morgan Advisory Group provides legal and business advisory services for healthcare professionals. We go beyond legal advice.

We help our clients navigate complex sales, investments, and acquisitions with confidence. Our experienced team, led by Justin Morgan, JD | MBA, provides strategic, hands-on legal guidance to help clients achieve seamless transactions, business growth, and risk mitigation. Our Services Include:

Private Practice Transactions - We guide our clients through sales, acquisitions, and partnerships. Pri

vate Equity Transactions –We support our clients in private equity transactions by helping select brokers, advisors, and private equity partners, by analyzing opportunities, and providing legal services to close the transaction. Real Estate Leasing & Acquisitions – We negotiate commercial leases and acquisitions with a focus on maximizing our client’s stability and profitability. General Counsel Services – The firm provides ongoing general counsel services to its clients to ensure they have access to counsel and advice. DSO & MSO Formation – We form and structure dental and medical services organizations for success. We integrate business strategy to improve profitability, efficiency, and long-term success. Let’s discuss how we can support your business. Contact us today to book a consultation and let’s discuss how we can support your business.

Due diligence is not just a fact-finding exercise for the buyer. It's an opportunity for the seller to tell the story of...
06/18/2026

Due diligence is not just a fact-finding exercise for the buyer. It's an opportunity for the seller to tell the story of their business on their own terms.

Sellers who are unprepared let the buyer and lender draw their own conclusions from whatever they find. That rarely works in the seller's favor. An unexplained revenue dip becomes a question about practice health. A one-time equipment expense becomes a question about deferred maintenance. An add-back without documentation becomes a question about earnings quality.

Sellers who have reviewed their own business before diligence begins can provide context, documentation, and explanation proactively. That shifts the dynamic from defensive to confident.
Preparation doesn't just protect price. It changes how the entire transaction feels to the other side.

Morgan Advisory Group advises healthcare practice sellers on preparing for diligence before a buyer is engaged. To discuss what that preparation involves, you can book a confidential call here:

Hi,Thank you for reaching out to the firm. We will be happy to help. Before your initial consultation, please gather relevant information about your needs, including contracts, offers, financial statements, and other information. I look foward to speaking with you! Warm regards,Justin

In healthcare practice transactions, a single strong year can obscure a problem.Lenders and experienced buyers don't jus...
06/16/2026

In healthcare practice transactions, a single strong year can obscure a problem.

Lenders and experienced buyers don't just look at trailing twelve months. They look at the direction of the business — whether revenue is growing steadily, holding flat, or beginning to decline. A practice that had a strong year because the seller pushed hard before listing looks different from one that has grown consistently over several years.

Sharp increases right before a sale draw scrutiny. Lenders want to understand what changed — and whether it will hold under new ownership.

The practices that command strong, clean financing are the ones with defensible multi-year trends, not just a good last year.

Morgan Advisory Group helps healthcare practice sellers understand how their revenue history will be read by a lender before going to market. If you'd like to review that picture in advance, you can connect with the firm here:

Hi,Thank you for reaching out to the firm. We will be happy to help. Before your initial consultation, please gather relevant information about your needs, including contracts, offers, financial statements, and other information. I look foward to speaking with you! Warm regards,Justin

A healthcare practice transaction doesn't end at closing. In many ways, the real work begins there.Patients and clients ...
06/11/2026

A healthcare practice transaction doesn't end at closing. In many ways, the real work begins there.

Patients and clients don't automatically transfer loyalty to a new owner. Staff don't automatically stay. Production doesn't automatically hold. Whether those things happen depends largely on how the transition was planned — and how much the seller was willing to cooperate in making it work.

Buyers who invest in transition planning before closing — a thoughtful introduction to the patient or client base, a defined seller presence period, clear communication to staff — protect the goodwill they paid for.

Transition terms are a negotiating point and should be treated as one.

Morgan Advisory Group advises healthcare practice buyers on structuring transition obligations as part of the purchase agreement. If you're approaching a closing and want to make sure transition terms are clearly defined, you can set up a time here:

Hi,Thank you for reaching out to the firm. We will be happy to help. Before your initial consultation, please gather relevant information about your needs, including contracts, offers, financial statements, and other information. I look foward to speaking with you! Warm regards,Justin

Most healthcare practice transactions don't send a single loud warning signal. They send small ones.A seller who is slow...
06/09/2026

Most healthcare practice transactions don't send a single loud warning signal. They send small ones.

A seller who is slow to produce documents. A purchase price that doesn't reconcile with the financials on closer review. A lender who is less enthusiastic at underwriting than they were at the introduction. An advisor brought in after the key terms were already agreed.

Each of those signals, on its own, is manageable. Together, they tend to compound.

Buyers and sellers who recognize these early — and address them before they harden into problems — preserve their options. Those who ignore them often end up renegotiating under the worst conditions.

Morgan Advisory Group works with buyers and sellers to identify and address transaction risk before it becomes irreversible. If a deal you're involved in is starting to feel unstable, the firm is available to take a look. You can reach out here:

Hi,Thank you for reaching out to the firm. We will be happy to help. Before your initial consultation, please gather relevant information about your needs, including contracts, offers, financial statements, and other information. I look foward to speaking with you! Warm regards,Justin

The letter of intent sets the terms that everything else is built around. Once it's signed, flexibility narrows and expe...
06/04/2026

The letter of intent sets the terms that everything else is built around. Once it's signed, flexibility narrows and expectations harden on both sides.

Buyers who sign LOIs without asking the right questions first often find themselves committed to a structure they didn't fully understand — or a price that doesn't hold up once diligence is complete.

Before signing, buyers should be able to answer:

- What do the normalized earnings actually look like, and can they be documented?
- Has the lease been reviewed, and is it assignable?
- What are the diligence timelines, and are they realistic?
- Has a lender reviewed the deal structure, or is financing still theoretical?

These aren't complicated questions. But they're the ones that, when left unanswered, show up as retrades, delays, and failed closings.

Morgan Advisory Group advises healthcare practice buyers on LOI structure and diligence sequencing before commitments are made. If you're approaching an LOI and want to make sure it's structured correctly, you can request a review here:

Hi,Thank you for reaching out to the firm. We will be happy to help. Before your initial consultation, please gather relevant information about your needs, including contracts, offers, financial statements, and other information. I look foward to speaking with you! Warm regards,Justin

Sellers who wait until they have a buyer to get organized almost always pay for it.The problems that surface late — agin...
06/02/2026

Sellers who wait until they have a buyer to get organized almost always pay for it.

The problems that surface late — aging receivables, inconsistent financial reporting, an equipment list that doesn't match reality, an associate or employment agreement with unclear terms — don't become smaller because a deal is in progress. They become more expensive to fix, and sometimes they become deal-breakers.

Buyers and lenders have limited patience for disorganization once a timeline is running. When documentation is incomplete or financials don't reconcile, underwriting slows and confidence drops.

Sellers who prepare in advance — with clean records, organized financials, and a clear picture of their business before going to market — consistently experience faster, more predictable transactions.

Morgan Advisory Group advises healthcare practice owners on transaction readiness before a practice is listed or a buyer is engaged. If you're thinking about a sale in the next 12 to 24 months, you can find a time to speak with the firm here:

Hi,Thank you for reaching out to the firm. We will be happy to help. Before your initial consultation, please gather relevant information about your needs, including contracts, offers, financial statements, and other information. I look foward to speaking with you! Warm regards,Justin

The office lease is one of the most overlooked documents in a healthcare practice transaction — and one of the most cons...
05/28/2026

The office lease is one of the most overlooked documents in a healthcare practice transaction — and one of the most consequential.

Lenders evaluate the lease alongside the financials. They want to see adequate remaining term, reasonable rent relative to revenue, a clear path to assignment, and landlord cooperation. When a lease has problems — an upcoming expiration, a landlord who won't cooperate, a rent obligation that stresses cash flow — it creates financing risk that can delay or kill the deal.

Sellers who haven't reviewed their lease before going to market often discover these issues at the worst possible time: during underwriting, when leverage has already shifted.

Reviewing the lease early, before price is agreed and an LOI is executed, gives sellers time to address problems while options are still open.

Morgan Advisory Group advises healthcare practice owners on lease structure as part of transaction preparation. If your lease is coming up for renewal or you're preparing to sell, it's worth addressing now. You can connect with the firm here:

Hi,Thank you for reaching out to the firm. We will be happy to help. Before your initial consultation, please gather relevant information about your needs, including contracts, offers, financial statements, and other information. I look foward to speaking with you! Warm regards,Justin

There's often a gap between what a seller believes their practice is worth and what a bank will agree to finance.That ga...
05/26/2026

There's often a gap between what a seller believes their practice is worth and what a bank will agree to finance.

That gap isn't arbitrary. Sellers often focus on adjusted or normalized income — adding back personal expenses, one-time costs, or discretionary spending to arrive at a higher earnings figure. Banks take a narrower view. They underwrite based on what's documented, recurring, and defensible.

Add-backs that aren't cleanly supported get discounted. Earnings that fluctuate get scrutinized. The result is a financeable value that's often lower than what the seller expected.
Understanding that gap before price expectations are set and an LOI is signed prevents a significant amount of friction later in the process.

Morgan Advisory Group helps buyers and sellers in healthcare practice transactions pressure-test valuations before commitments are made. To get a clearer picture of where a deal actually stands, you can request a conversation here:

Hi,Thank you for reaching out to the firm. We will be happy to help. Before your initial consultation, please gather relevant information about your needs, including contracts, offers, financial statements, and other information. I look foward to speaking with you! Warm regards,Justin

Goodwill is the largest component of most healthcare practice purchase prices. It's also the most frequently misundersto...
05/22/2026

Goodwill is the largest component of most healthcare practice purchase prices. It's also the most frequently misunderstood.

Goodwill is not just a number assigned to patient or client relationships. It reflects the stability of those relationships, the systems that support them, and the likelihood that production will continue after the transition. A practice where revenue depends heavily on the departing owner's personal relationships — and where the owner is exiting quickly — creates meaningful transfer risk.

Buyers should evaluate whether the goodwill they're paying for is actually transferable, not just whether the revenue history looks strong.
That distinction matters when it comes to financing, transition planning, and what actually happens in year one post-close.

Morgan Advisory Group advises healthcare practice buyers on evaluating what they're actually acquiring before price is committed. If you're working through an acquisition and want a sharper lens on the numbers, you can reach the firm here:

Hi,Thank you for reaching out to the firm. We will be happy to help. Before your initial consultation, please gather relevant information about your needs, including contracts, offers, financial statements, and other information. I look foward to speaking with you! Warm regards,Justin

Most healthcare practice deals don't fall apart because of a bad business. They fail because of a bad process.The most c...
05/22/2026

Most healthcare practice deals don't fall apart because of a bad business. They fail because of a bad process.

The most common friction points are not dramatic. They're quiet: financials that don't reconcile cleanly, an LOI that left key terms undefined, a lender who was brought in too late to shape the structure.

By the time those issues surface, timelines are compressed and flexibility is limited. Fixing problems under deadline pressure costs more — in time, in professional fees, and sometimes in purchase price.

The deals that close smoothly are almost always the ones where the process was organized from the start.

Morgan Advisory Group works with healthcare practice buyers and sellers across medical, dental, and veterinary transactions to structure deals that move efficiently from LOI to closing. If you're exploring a sale or acquisition and want to understand what a well-sequenced process looks like, you can book a time to connect here:

Hi,Thank you for reaching out to the firm. We will be happy to help. Before your initial consultation, please gather relevant information about your needs, including contracts, offers, financial statements, and other information. I look foward to speaking with you! Warm regards,Justin

Address

7409 Beverly Boulevard
Los Angeles, CA
90036

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

(213)3698698

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