Colin Conway - Red 1 Realty

Colin Conway - Red 1 Realty Central Kentucky Realtor® with Red 1 Realty. Serving Frankfort, Lexington, Versailles, and surrounding areas.

I specialize in helping FSBOs and expired listings finally get sold using modern marketing, drone video, and social media. Colin Conway, Realtor® | Red 1 Realty

Serving Central Kentucky with modern, results driven real estate marketing. I help homeowners who are frustrated with trying to sell on their own or who have had their listings expire without success. My approach is built on honesty, comm

unication, and consistent follow through backed by high quality media, drone photography, video marketing, and strategic online exposure. Whether your home was previously on the market and didn’t sell, or you're a FSBO looking for better results, I offer a refreshed plan designed to attract serious buyers and get your property sold. What I Provide:
• Full-service listing strategy from pricing to negotiation
• Professional photos, drone video, and walk-through media
• Social media marketing across Instagram, Facebook, TikTok, and YouTube
• Dedicated communication and weekly updates
• Experience across Frankfort, Lexington, Versailles, Lawrenceburg, Shelbyville, Harrodsburg, Danville, and surrounding areas

If you're considering selling or simply want an honest conversation about your options, I'm here to help.

05/28/2026

After selling 1100 Alexandria Drive in Stoneybrook Estates for $275,000, two additional buyers submitted backup offers and still have not found a home in this neighborhood. That buyer demand does not disappear between transactions. If you own a home in Stoneybrook Estates and have been thinking about selling, this is exactly the kind of market you want to enter. To see current neighborhood data and request a free home valuation, call me directly at 502-544-4029.

05/28/2026

I want to share a real situation with you from a Lexington listing that illustrates something I see happen with expired homes across Central Kentucky over and over again.

This home had been on the market in Fayette County for 54 days with very little activity. One price reduction had already happened. Showings were coming in at about one every ten days.

The listing photos were taken on a rainy overcast afternoon and every exterior image showed gray skies and wet pavement. Inside photos were dark and flat. There was no aerial drone footage at all.
When I looked at the comparable sales data for that specific neighborhood, I found that every comparable sale for the previous 90 days had gone under contract within 21 days of the listing date. Every single one. Buyers were active. The market was moving. Other homes were selling. The presentation and the pricing were the only things working against this particular home.

We pulled the listing and I personally came back out on a clear sunny morning. Shot every room until the photos looked the way the home actually felt to walk through. Flew the drone and captured footage that showed buyers things the old listing had never shown them. Edited every image carefully. Updated the price by three percent to align with the most current Fayette County comparable sales.

Listed Thursday. Three showings on Friday. Two more on Saturday. Offer accepted on Sunday.
Same house. Same neighborhood. Same market. Completely different result.

If your home is sitting or just expired in Central Kentucky, that same transformation is available to you.

Call or text me at 502-544-4029 or send me a message right here on Facebook.

05/27/2026

I want to walk you through something that happens with expired and stale listings in Frankfort that most sellers never fully understand because they never get to hear what buyers are actually thinking.

When a buyer encounters your listing during a scroll session, they are making a decision in under two seconds based entirely on that first photo. If it does not stop them, they are gone. No click, no address saved, no showing requested. Just a swipe and on to the next listing.

If they do click through and the price feels high relative to what they see in the photos, they are not going to pick up the phone and make a low offer. They are just going to move on and check back later to see if the price drops.

And if they show up for a showing and they liked the home but did not feel urgency, they will tell themselves to wait. They will wait for a price reduction that tells them you are motivated. And by the time that happens they may have already found something else.

The way to break that entire cycle is to make sure your listing creates urgency rather than patience from the very first image. Photos that stop the scroll, aerial drone footage that creates emotional connection, and a price so well supported by current Franklin County data that buyers feel like they need to move before someone else does.

I am Colin Conway, the Expired and FSBO Specialist at Red 1 Realty. That is what I build for every listing I take in Frankfort.
Call or text me at 502-544-4029 or send me a message right here.

05/26/2026

I want to share a story with you about a seller in Shelbyville who called me after 87 days on the market, two price reductions, and weeks of silence from her agent.
She said four words that I hear from expired sellers far too often. I am done trying.

She was emotionally drained and ready to pull the listing entirely even though she needed to move closer to her family. She had spent months cleaning her home for showings that barely came and she had nothing to show for it.

When I walked through the home I understood immediately what had happened. Beautiful property. Updated kitchen, hardwood floors, and a backyard that I knew would photograph spectacularly from the air. But the listing had two dark phone photos and one exterior shot from the street on a cloudy day. That was it. No professional photography. No drone footage. No marketing beyond the basic MLS entry.
I personally came out on a bright clear morning, shot every room until the photos reflected how the home actually felt to be inside it, flew my drone over that backyard, and edited everything until the listing looked the way the home deserved to look. We corrected the price to align with current Shelby County comparable sales and relaunched with a full marketing push.

She had showings scheduled before the listing went live on the MLS. A signed contract came in 11 days later.

If you are at the point where you are ready to give up on selling your home in Central Kentucky, please reach out to me before you make that decision.

Call or text me at 502-544-4029 or send me a message right here on Facebook. Your home is not the problem.

05/25/2026

If you are selling your home yourself in Central Kentucky and spending every weekend hosting open houses, I want to share something with you that I think is really important.

Open houses feel productive. You are cleaning your home, you are meeting people, you are getting foot traffic. But the data tells a very different story. Less than two percent of homes sell as a direct result of an open house.

The people walking through on Saturday are mostly neighbors who are curious, early stage buyers who are not remotely ready to make an offer, and tire kickers who will never buy your specific home. The serious, motivated, pre-approved buyer who could actually close on your home this month is not at your open house. They are sitting at home reviewing listings with their agent, making decisions based on photos and aerial footage before they ever visit a property.

The sale is won online long before anyone walks through your front door. And if your online presence as a FSBO seller is not competing with fully marketed MLS listings, you are losing buyers before they ever find your address.

I am Colin Conway, the Expired and FSBO Specialist at Red 1 Realty. Let me show you what full market exposure looks like for your home in Central Kentucky.
Call or text me at 502-544-4029 or send me a message right here on Facebook.

05/22/2026

To every homeowner in Central Kentucky whose listing recently expired, I want to answer the question I know you are sitting with right now.

Should you wait for the market to improve or get back on the market as soon as possible?

The answer is get back on the market. But only if the strategy is completely different from what your last agent used.

Here is what I need you to understand. The market is not what rejected your home. Homes are selling in Frankfort, Lexington, Versailles, Lawrenceburg, Shelbyville, and Danville every single week. What rejected your home was the pricing strategy and the presentation used the first time around.

Every month you spend waiting is another mortgage payment, another insurance bill, and another property tax installment on a home you are trying to move on from. That is real money leaving your pocket while you wait for something that may not come.
I am Colin Conway, the Expired and FSBO Specialist at Red 1 Realty. I work with expired sellers across Central Kentucky to build a completely different strategy the second time around. Honest pricing, professional presentation, aerial drone footage, and a marketing relaunch that actually creates urgency.

Call or text me at 502-544-4029 or send me a message right here on Facebook. The market is ready. Let us talk about whether you are.

05/21/2026

FSBO sellers in Central Kentucky, I need to talk to you about the Zestimate.

Zillow’s home value estimate has been proven to be off by ten percent or more in markets exactly like ours. That sounds like a small number until you do the math. On a 300,000 dollar home that is a 30,000 dollar error. On a 400,000 dollar home that is 40,000 dollars.

If you priced your home based on Zillow’s estimate you are either sitting on the market with no showings because buyers think you are overpriced or you are about to leave a significant amount of money on the table.
Zillow does not know your neighborhood. It does not know your kitchen remodel, your new roof, or what buyers are actually paying right now in Frankfort, Lexington, Versailles, Lawrenceburg, Shelbyville, and Danville.
I do. And I will tell you the real number for free with zero pressure and zero obligation.
I am Colin Conway, the Expired and FSBO Specialist at Red 1 Realty. Call or text me at 502-544-4029 or send me a message right here on Facebook. That one conversation could be worth tens of thousands of dollars to you.

05/20/2026

If your home recently expired in Central Kentucky I want to explain something to you that your agent probably never will.

There is a common practice in real estate called buying a listing. It happens when an agent tells you your home is worth more than the market will actually support in order to win your business. They know the price is too high. You do not. You choose them because their number felt the best. Then weeks of silence go by and they come back requesting a price reduction.

By the time your home sells or the listing expires you have lost months of momentum, paid thousands in carrying costs, and given buyers significant negotiating leverage they would not have had if the home had been priced correctly from day one.

I do not buy listings. I sit across from every seller and give them an honest number backed by real current data even when that number is not what they were hoping to hear. And then I personally handle every part of the presentation because I believe the quality of your marketing directly determines what you walk away with at closing.

I am Colin Conway, the Expired and FSBO Specialist at Red 1 Realty. If your home expired and something felt wrong from the beginning, call or text me at 502-544-4029 or send me a message right here. Let us have an honest conversation about what actually happened and what to do next.

05/19/2026

If you are currently selling your home yourself in Lawrenceburg or Anderson County, I want to share something with you that the major real estate platforms will never tell you directly.

Your listing is not reaching most of the active buyers in this market. When you list as a for sale by owner on Zillow, your home is visible on Zillow. Agent listed properties with full MLS access are simultaneously visible on Realtor.com, Homes.com, Trulia, and dozens of syndicated platforms. The reach difference is significant.

And then there is the presentation gap. Buyers are making decisions in under three seconds based on that first photo. Professional photography and aerial drone footage that shows your property from above creates an emotional connection that phone photos simply cannot compete with no matter how beautiful your home actually is.

I am Colin Conway, the Expired and FSBO Specialist at Red 1 Realty. I help FSBO sellers in Lawrenceburg and Anderson County get full market exposure and a presentation that makes buyers stop scrolling and start scheduling showings.

Call or text me at 502-544-4029 or send me a message right here. The biggest financial asset you own deserves full market exposure.

05/18/2026

To every seller in Danville and Boyle County whose home is currently sitting on the market or just expired, I want to walk you through something that most agents never explain clearly.

The cost of your home sitting is not just the mortgage payment, the insurance, and the taxes you keep paying every month on a home you are trying to leave.

There is a second cost that is just as real and just as damaging.
Every day your home sits on the market, buyers and their agents see that number and use it as leverage against you. I have worked with sellers in Danville who lost ten to fifteen thousand dollars in final sale price and concessions simply because their home sat too long under the wrong strategy.

The reset works but only when it is done completely. New photos that make your home look the way it deserves to look. Aerial drone footage. A price corrected to what Boyle County buyers are actually paying today. And a marketing relaunch that creates real urgency.

I am Colin Conway, the Expired and FSBO Specialist at Red 1 Realty.

Call or text me at 502-544-4029 or message me right here. Every day matters and I am ready to help.

05/15/2026

If your home has been on the market for a while or recently expired in Central Kentucky, I want you to understand something that buyers and their agents already know and are actively using in every negotiation.

Your listing history is completely visible. Days on market, price reductions, previous listing dates, every relist. Experienced buyers and the agents representing them look at that history and immediately feel leverage. They come in with lower offers, they ask for more concessions, and they negotiate harder because the data tells them you are motivated and possibly desperate.

The way to take that leverage away from them completely is to come back to market looking and feeling like something brand new. A presentation that makes buyers feel like they found something fresh. Photos that make every room look the way it actually feels. Aerial footage that shows your property in a way your previous listing never did. And a price that the current market data fully supports.

I am Colin Conway, the Expired and FSBO Specialist at Red 1 Realty. I help sellers across Central Kentucky reset their listing and come back with real momentum.

Call or text me at 502-544-4029 or send me a message right here. Let us take that leverage away from buyers and put it back where it belongs.

Address

Frankfort, KY
40601

Telephone

+15025444029

Website

Alerts

Be the first to know and let us send you an email when Colin Conway - Red 1 Realty posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Practice

Send a message to Colin Conway - Red 1 Realty:

Shortcuts

Share

Category