06/17/2026
Who is your agent really working for?
A lot of sellers never ask this question.
When one agent represents both sides of the transaction, loyalty becomes a balancing act. The challenge isn't whether the agent is a good person - it's whether one person can fully advocate for two parties with different goals.
Watch the full episode to learn why dual agency is one of the first things Fred asks sellers to think about: https://swiy.co/wyQT