02/06/2023
What Does Your Social Media Marketing Say About Your Personal Injury Law Firm?
If you’re doing social media marketing for your Personal Injury Law firm, you must be aware of current trends. Like everything else in online marketing, it used to be relatively easy to get new business from social media. As the playing field has become more and more crowded, the old methods don’t work as well. New methods and techniques are needed. Also, a new awareness of how social media marketing works in the first place is critical.
Social media marketing works because of two things:
1. The more active your social media accounts are the more platforms reward you. Facebook states that one of the significant factors in ranking business pages is how often they’re posted. Pages posted infrequently or inconsistently drop in the rankings, while pages posted daily tend to rise.
2. It’s not just frequency; that’s the issue, though. What you post is just as important, if not more important, than how often you post.
Social media marketing is SOCIAL! The whole purpose behind social media, in the beginning, was connecting people with people. It still is, although that purpose sometimes gets lost in all the noise. Your goal isn’t just for your business’s pages and accounts to get ranked better for searches or for more people to land on your accounts. Even more importantly, your goal is for people actually to like what you’re posting. Your goal is to build a connection between you and members of your target audience.
In sales, there’s the adage “Know, Like, and Trust.” Ideally, you want your social media marketing efforts to create more of a know—like—trust bond between you and your target audience. Another way of thinking about this is the concept of branding. The word branding is thrown around so much nowadays that it’s tending to lose its meaning. What it should mean is this: what comes into people’s minds when they think about your business? Is it good or bad? Pleasant or not? Do they tend to trust you and your business? Branding also carries with it the meaning of purpose. What is your business about? Let’s say you have two attorney firms. One specializes in divorce law, the other in personal injury. When people hear the firm's name, what do they think about it? That’s branding.
What do your social media marketing efforts say about your company? Are you friendly and approachable? Do you look trustworthy? Do you look professional? Remember, social media marketing’s goal is not just for your page or profile to rank higher on the various platforms. Its main goal is to brand and position you as a company, people, and know, like, and trust.
Let’s you and I get on the phone or Zoom sometime and have a quick chat. I’ll show you what we do, and you decide if this is for your Injury Law Firm.
To schedule a quick chat, call (833) 303-0023
