06/04/2026
A homeowner recently invited me over to discuss selling their home.
As I reviewed the property and ran the numbers, I discovered they had purchased it about two years ago near the peak of the market for around $700,000.
After looking at comparable sales, competing inventory, and current market conditions, I estimated the property's likely selling range to be somewhere between $600,000 and $630,000.
A few weeks later, I followed up.
They told me they had selected another Realtor.
The property later hit the market at $699,000.
Maybe it sells.
Maybe it doesn't.
Time will tell.
But this situation highlights one of the biggest mistakes sellers make.
Many homeowners choose the agent who gives them the highest number rather than the agent who gives them the most realistic number.
The problem is that the market eventually has the final say.
If buyers don't agree with the price, the home sits.
Then come the price reductions.
Then comes the frustration.
Then comes the difficult conversation that should have happened on day one.
The market doesn't care what we paid.
The market doesn't care what we owe.
The market doesn't care how much we need to net from the sale.
The market only cares what today's buyers are willing to pay compared to the other homes they can buy.
Before deciding whether to sell, it is important to understand not only what your home may be worth, but what you are likely to walk away with after the sale.
I discuss this in today's article and explain why understanding your true bottom line is often more important than chasing the highest list price.
👇 Read the full article here:
https://medium.com/.flarealtor/from-thought-to-closing-part-2-the-market-doesnt-care-what-you-paid-ec616c746041