The Rosier Law Group

04/20/2026

Are you making these trademark mistakes? 👀

After years of working with entrepreneurs and business owners, I keep seeing the same three mistakes — and they’re all avoidable.

❌ Waiting too long to file
The U.S. operates on a “first to use” system, but that won’t protect you if someone else files first. Don’t assume you’re safe just because you’ve been using the name.

❌ Skipping the clearance search
Before you launch (or file), search the USPTO’s TESS database and talk to a trademark attorney. Rebranding after the fact costs far more than doing it right the first time.

❌ Ignoring maintenance deadlines
Your trademark registration can be cancelled if you miss the maintenance filing windows at years 5–6 and again at the 10-year mark. Put it on your calendar now.

Your brand is one of your most valuable assets. Protect it like one! 🔒

💬 Drop your questions below — I read every comment.

🔗 Link in bio to book a consultation.

04/17/2026

https://open.substack.com/pub/trademarkconnoisseur/p/3-trademark-mistakes-i-see-all-the?r=6t3fvt&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

04/03/2026

In this current social media climate coupled with the rise in generative AI use, it is more important that ever to be able to not only identify the trademark(s) connected to your business/brand and HOW to protect them.

Check out the blog post below for more! ✨

If you’re building a brand right now — whether it’s a business, a personal brand, a creative platform, or something in between — there’s one question you need to ask yourself:

03/12/2026

Thinking about trademarking your brand? Here’s what you need to know. ✨

Registering a federal trademark with the USPTO gives you nationwide rights to your brand — and it’s one of the best investments you can make as a business owner.

Here’s the process broken down:

✅ Make sure your mark is registrable
🔍 Do a clearance search (don’t skip this!)
📝 File your application
⏳ Wait 8–10months for review
📬 Respond to any Office Actions (if applicable)
📰 Publication & opposition period
🎉 Registration!

The whole process takes about 12–16 months — but your priority date is locked in from day one.

Want the full breakdown? The link in our bio has everything you need to know!