24/06/2021
Six months ago we compared and contrasted Clavon with Hyll on Holland. The leasehold suburb project started off soaring while Hyll struggled to even sell 10 units.
Being priced at $24xx-2,6xx psf, Hyll was actually reasonably priced if we take into consideration the price of projects such as One Pearl Bank, Riviere and more recently launched Midtown Modern.
All were leasehold, not in the traditional prime district location and yet commanded similar or higher price.
What Hyll lacked was sense of scarcity and transformation story, among few other things.
Midtown Modern could fetch $3000++ psf as it rode on the scarcity factor & the area transformation plan.
But today the developer announce flash sale that sees some of the units' price slashed down to $2,1xx- 2,2xx psf.
Only One Word to Describe It- CHEAP.
Will this be enough to lure buyers?
Property purchase is more often emotional than rational.
But we certainly hope some discerning buyers will see the value in this opportunity and take action.
Our last post was that of Penrose.
Another land bought at similar price ($7xx psf) to Penrose was Clavon at Clementi. UOL launched this project last week and similar to Penrose, it went on to sell over 400 units (70%) in ONE (1) day.
Now not ALL projects sell like hotcakes.
Not far from Clementi, Verdale, a new launch at Upper Bukit Timah sold only 15% of its inventory on launch day.
So here are some of the talking points we will explore.
Why some projects sell so well and some struggle?
Does this mean in overall there is still too much supply in the market?
From July-November, except for the drop in October due to lack of new projects, we have seen spectacular number of sales. Is this all pent up demand or are we officially on a bull run?