30/01/2024
Did you catch coldplay while they were in town recently?
So glad I had the opportunity to attend one of their concerts.
And yup it was amazing. Truly enjoyed myself
No doubt that the real challenge was getting tickets to the concert itself.
After going through the whole concert booking process,
Cant help but notice was the stark similarities of the process of ticket purchase akin to a brand new property purchaser.
Understanding the property market can very simple if you can understand basic human behavior.
Ok to put into context first.
There are basically 2 groups of people buying concert tickets.
1 is the hardcore fan who genuinely wants to attend and another is the "reseller" ( which means someone who purchases tickets with the intention to resell them for a profit later on)
In property context,
1 is the buyer of the property who buys for own stay and the other is the "investor" ( purchases property with intention to resell them at a profit)
At the booking stage ,
Both groups of concert ticket buyers come together to get balloting numbers.
The lucky ones can then proceed to the booking page where they can select their seats.
Which is exactly the same process that new launch property buyers go through.
Queuing and getting a ballot number and if your number is called you get to advance to the booking process to select the unit you want.
At the end of the day, you will end up with a fully sold out concert.
And
Same goes to the property launch with strong demand it can get be fully sold out on day 1.
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So what happens to the "unlucky" ones like me? ( i didn't manage to get a ticket)
The ones who didn't get a ticket would turn to resellers who started to advertise on online platforms like carousel and viagogo.
In contrast, Property resellers advertise their properties on platforms like property guru.
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So when the dates are nearing the concert day,
It is normal to see concert tickets surge in accordance to demand.
A normal human occurrence of "last min" demand.
In contrast, when the property is near its completion date
There will be more and more ready buyers as the property is near completion as they will be able to move in immediately.
As these property buyers usually Have no alternative accommodation after selling their current property.
This is when these resellers/investors of concert tickets and private property see their profits come in.
How do i know this?
I bought a resale ticket 1.5x above retail price.( i really wanted to go lah)
Count myself lucky ,you know why?
I hunted for the ticket early about 3 months before concert day.
And 1 day before the actual concert.
Someone was desperate enough to offer me 1.5x more than i paid.
That is only just for a concert ticket.
So for a private property worth above a million dollars.
How much do you think the "investor" could make?
You see,
Over the years i run these kind of simulations in my mind again and again and the outcome is always the same.
Why concert tickets are always sold out on 1st day?
Why New launches despite its expensive price these days but yet the take up rate still so high?
Actually it's not that complicated. Just normal human behavior.
So now that you know how to identify this trend.
How will you position yourself in your next property purchase?