03/06/2022
How To Sell To Northern Nigerians...
No South Easterner can win a presidential election in Nigeria without the support of Northern Nigeria. This is not a curse, it is a statistical fact.
Based on the above fact, the major task of supporters of The Peter Obi Presidential Campaign should be to market Peter Obi to Nigerians in the North. To achieve this, I've come up with the following strategic ideas:
1. Translate All Peter Obi's speeches to Hausa and Fulfulde .
2. Buy Radio airtime in major Radio stations in the North where Peter's Translated Speeches and interviews will be played on a weekly basis.
3. BBC Hausa is vital. Get in touch with them. Grant regular interviews with bbc Hausa and other Hausa and Fulfulde platforms .
4. Create Physical presence through liason offices in key Northern cities. These offices should be functional and effectively engaging grassroot formations to propagate the message of a new Nigeria.
5. A powerful Northern Nigerian deputy from Kano, Kaduna or Kastina - the super 3 Ks.
6. Create a Shadow Cabinet with Shadow Ministers..
A Shadow cabinet doesn't have executive power since they are only executive members of government in waiting. Distribute key Shadow Ministries to the 3 Ks. This will create a deep effect in the political conversation in the North. The Shadow Ministers will operate just like normal Ministers, they should be given official cars and their job will include to criticize the original Ministers in the current administration - offering a better alternative to the unsolved problems of the current cabinet. Shadow cabinets are powerful opposition tools. This alone could place Labour Party as the main opposition party displacing PDP which is almost on its way to the grave.
7. The North is Nigeria's most politically conscious region. They don't vote money, they vote interest. Protect Northern interest in Nigeria while ensuring a balance in the South.