21/09/2026
TRADEMARK REGISTRATION AND USE ‼️
Securing a trademark registration is an important step in protecting a brand. However, it shouldn’t be the end of the conversation.
A trademark is a commercial asset and like any valuable asset, it needs to be actively maintained. The use, monitoring and continued protection are all important.
But what happens when a registered trademark sits unused for years? Can it become vulnerable to cancellation?
Swipe through to understand the importance of trademark use and what every brand owner should know.