14/07/2020
As a first part of series of addressing different challenges faced by various entrepreneurs and simplified approach toward it today will like to discuss about Wantrepreneur. They always keep struggling about clarity on basic questions for their entrepreneurship journey.
These questions mainly include
- Nature of Business
- Structure of Business
- How to kick start Journey
Selection of Products or Service, identification of segments is the most difficult part and the first step to Business. Let's understand what are the factors which must be considered to identify your line of business.
- Demographic Position
- Future Economy and Consumption Pattern
- No of Players in the Industry & Entry Barriers
- Individual Strength
- Approach of Regulatory Authority
Demographic Position
It is a crucial aspect when we are exploring a product or service since it largely affected by Age group of People, Gender Classification, Culture and Income Classification of Population we are targeting
If we take an example of India than 26% is population having less than 15 Years and 18% Population is between the age group of 15 – 24 Years making 44% of the Population under 25 creating huge base for the Products and Services for Children and Youth for next 10 Years.
So Products like Mobile Phones, Laptops, Textiles, Toys, etc. will see constant demand for coming years and similarly there will be a huge market for Services like Education, Entertainment, Dating Services, and Recruitment Services etc
One more such parameter can be urban and Rural Population, wherein India Presently has 65% of Rural Population creating scope for the demand for Agriculture, Dairy Farming, FMCG, Infrastructure etc in the coming years.
So this can be one of the bases to determine your product/ Services
Let’s share what industry or product/ Services do you think can be game changes considering demographic position presently or future. Comment your thoughts in message or any idea you have on the subject to make this series more interesting