Secerna LLP

Secerna LLP A firm of commercially focussed Chartered Patent and Trade Mark Attorneys & European Patent Attorneys. IAM 1000: Recommended Firm 2024.

We operate globally, representing and protecting the interests of multi-national corporations, FTSE and NYSE listed companies, universities, spinouts. Chartered & European patent attorney firm providing an unrivalled and integrated service on the protection, enforcement and defence of intellectual assets with a commercially focused, experienced, trusted and approachable team. Clients include multi

-national corporations, FTSE and NYSE listed companies, universities, spin-out companies, growth businesses and innovators worldwide. Our team helps clients to create and extract the maximum value from their intellectual property. We act directly before major intellectual property offices worldwide, including the UKIPO, EPO, and WIPO, handling all aspects of patents, trademarks, and designs. Our reputation for excellence is built on deep sector experience and a passion for helping clients achieve their goals. Our team will help you map out the intellectual property value in your business and advise you on the best ways of protecting it as well as mitigating risk. Visit our website for more information about the firm and how we work.

The macro-metrics of World Cup 2026 vs. the micro-geometry of the adidas Trionda Pro.The FIFA World Cup 2026 is defined ...
14/07/2026

The macro-metrics of World Cup 2026 vs. the micro-geometry of the adidas Trionda Pro.

The FIFA World Cup 2026 is defined by record statistical scales. For the first time in tournament history, 48 nations will compete in a single iteration, resulting in a record-breaking 104 matches. This expansion is accommodated by an unprecedented three host nations (Canada, Mexico, and the United States of America) cooperatively managing the tournament's massive infrastructure.

Yet, while the tournament's macro-metrics have dramatically increased, the micro-geometry of its most vital equipment has done the exact opposite.

The official match ball, the adidas Trionda Pro, is constructed from just four panels, representing the lowest number ever utilised on a World Cup football. While fans evaluate the ball through its visual geometry, intellectual property practitioners recognise the asset as a highly sophisticated, patent-protected, data-acquisition node.

The Trionda Pro represents a complex integration of traditional industrial product design and hardware and software innovation.

How exactly does this four-panel design impact aerodynamics? What are the utility patents protecting its thermal-bonding construction, and how is the sub-skin tracking technology legally safeguarded?

https://www.secerna.com/insights/news/the-patent-and-design-structure-of-the-adidas-trionda-pro-a-legal-and-technical-analysis/

Secerna Celebrates Sixth Consecutive Recognition in IAM Patent 1000 RankingsSecerna is delighted to announce its continu...
05/06/2026

Secerna Celebrates Sixth Consecutive Recognition in IAM Patent 1000 Rankings

Secerna is delighted to announce its continued recognition in the highly respected IAM 1000 directory for a sixth consecutive year.

The IAM Patent 1000 is the definitive global guide identifying the worldโ€™s leading patent service providers. Its rigorous and far-reaching research process gathers feedback from nearly 6,000 clients, ensuring that only those with exceptional skillsets and profound insights into patent matters are featured.

Secerna has been awarded a "Bronze" ranking in the "Firms: prosecution"category, with the IAM Patent 1000 noting:

โ€œA standout firm, Secerna is experiencing rapid yet strategic growth. Their team consistently delivers exceptional work, characterised by a personal touch that shines through in every project.โ€

https://www.secerna.com/insights/news/secerna-celebrates-sixth-consecutive-recognition-in-iam-patent-1000-rankings/

๐ƒ๐ข๐ฌ๐œ๐จ๐ฏ๐ž๐ซ ๐š ๐œ๐š๐ซ๐ž๐ž๐ซ ๐ข๐ง ๐ˆ๐: ๐๐จ๐ฐ ๐š๐œ๐œ๐ž๐ฉ๐ญ๐ข๐ง๐  ๐š๐ฉ๐ฉ๐ฅ๐ข๐œ๐š๐ญ๐ข๐จ๐ง๐ฌ ๐Ÿ๐จ๐ซ ๐จ๐ฎ๐ซ 2026 ๐“๐š๐ฌ๐ญ๐ž๐ซ ๐ƒ๐š๐ฒChoosing a career path is a major milestone. ...
10/04/2026

๐ƒ๐ข๐ฌ๐œ๐จ๐ฏ๐ž๐ซ ๐š ๐œ๐š๐ซ๐ž๐ž๐ซ ๐ข๐ง ๐ˆ๐: ๐๐จ๐ฐ ๐š๐œ๐œ๐ž๐ฉ๐ญ๐ข๐ง๐  ๐š๐ฉ๐ฉ๐ฅ๐ข๐œ๐š๐ญ๐ข๐จ๐ง๐ฌ ๐Ÿ๐จ๐ซ ๐จ๐ฎ๐ซ 2026 ๐“๐š๐ฌ๐ญ๐ž๐ซ ๐ƒ๐š๐ฒ

Choosing a career path is a major milestone. At Secerna LLP, we believe the best way to find your fit is through first-hand experience.

Our 2026 is now open for applications! Weโ€™re inviting STEM undergraduates, Masterโ€™s, and PhD students to step into the world of intellectual property.

This is more than just a presentation, itโ€™s an opportunity to engage with practicing attorneys at every level and get an honest look at life in IP.

๐–๐ก๐š๐ญ ๐ญ๐จ ๐„๐ฑ๐ฉ๐ž๐œ๐ญ:

โ€ข Interactive Sessions: Presentations with open Q&A to de-mystify the industry.
โ€ข Practical Experience: Hands-on tasks that mirror the daily work of a Patent Attorney.
โ€ข Networking: Personal access to our team to discuss career paths and entry requirements.

๐ƒ๐ž๐š๐๐ฅ๐ข๐ง๐ž: Friday, 8th May 2026.

๐€๐ฉ๐ฉ๐ฅ๐ฒ: https://www.secerna.com/careers/taster-days/

UKIPO Fee Increases: Is your IP strategy ready for April 2026?The Intellectual Property Office UK (IPO) has confirmed th...
13/01/2026

UKIPO Fee Increases: Is your IP strategy ready for April 2026?

The Intellectual Property Office UK (IPO) has confirmed that it will increase most of its official fees for patents, trade marks, and designs from 1 April 2026 (subject to parliamentary approval).

To discuss how the revised fee schedule impacts your current or future IP filings, or to see if you can benefit from early renewals, please reach out to our team.

Read more: https://lnkd.in/eJHxRc4k

UK High Court Upholds Dryrobeโ€™s Trade Mark Rights in D-robe Genericide Battle The Intellectual Property Enterprise Court...
16/12/2025

UK High Court Upholds Dryrobeโ€™s Trade Mark Rights in D-robe Genericide Battle

The Intellectual Property Enterprise Court (IPEC) has delivered a significant ruling in Dryrobe Limited v Caesr Group Limited, confirming that Dryrobe successfully defended its trade mark against an infringement claim and a counter-claim of genericide.

The defendant argued that 'Dryrobe' had become the generic name for the product category, which would have invalidated the brand's protection. The court firmly rejected this argument.

This case offers essential, practical guidance for any brand achieving "household name" status. It clearly outlines the specific, proactive enforcement steps necessary to:

๐Ÿ”น Stave off genericide.
๐Ÿ”น Maintain distinctiveness and prevent dilution in the marketplace.

We break down the Judgeโ€™s reasoning and detail the rigorous enforcement strategy that saved the Dryrobe trade mark.

https://lnkd.in/gtHVh4_n

๐Ÿ“… Major Financial Overhaul: Significant UPC Fee Increase Effective 1 January 2026The Unified Patent Court ( ) is set to ...
03/12/2025

๐Ÿ“… Major Financial Overhaul: Significant UPC Fee Increase Effective 1 January 2026

The Unified Patent Court ( ) is set to introduce a substantial revision of its Table of Court Fees, applying to all new proceedings filed from 1 January 2026.

These changes, adopted by the Administrative Committee, go beyond routine inflation adjustments: they impose dramatic percentage increases and create a sharper financial differentiation between first-instance proceedings and appeals.

๐Ÿ”น The fixed fee for core infringement actions rises by 33% (from โ‚ฌ11,000 to โ‚ฌ14,600).

๐Ÿ”น The fee for preservation of evidence is increasing by over 1,300% (from โ‚ฌ350 to โ‚ฌ5,000).

Patent litigants should reassess their budgeting and procedural strategies to prepare for the new cost regime. Filing by December 31, 2025, is now a key strategic consideration.

Read our full analysis of the new fee schedule:

https://www.secerna.com/insights/news/major-financial-overhaul-significant-upc-fee-increase-effective-1-january-2026/



https://www.secerna.com/insights/news/major-financial-overhaul-significant-upc-fee-increase-effective-1-january-2026/

Join the team at !We are seeking a talented and ambitious Trainee Attorney to join our thriving and team in our ...
25/11/2025

Join the team at !

We are seeking a talented and ambitious Trainee Attorney to join our thriving and team in our office. This is an exceptional opportunity for a recent graduate or post-graduate to launch their career in , working on cutting-edge technologies.

We review applications as they are received, so we encourage you to apply as soon as possible. The position will remain open until filled.

https://www.secerna.com/careers/join-our-team/trainee-patent-attorney-physicsictelectronics/

UK IPO Fee Rises Proposed for 2026: Strategic Portfolio Review Now EssentialThe Intellectual Property Office UK has anno...
11/11/2025

UK IPO Fee Rises Proposed for 2026: Strategic Portfolio Review Now Essential

The Intellectual Property Office UK has announced its intention to increase official fees for patents, trade marks, and designs, with an anticipated effective date of 1st April 2026.

These proposed increases, averaging 25% across all rights, are still subject to parliamentary approval. However, given the significance (it's the first trade mark fee review since 1998), proactive planning is critical.

Don't wait until the last minute to re-evaluate your IP strategy. Securing filings and renewals before the deadline could offer significant cost avoidance.

Contact us to ensure your portfolio management is strategically aligned ahead of the 2026 deadline. Read our full analysis and action steps here: https://lnkd.in/d7Gg6X4M

Did you know intellectual property (IP) law is lurking behind your favourite holiday traditions?From the patented histor...
31/10/2025

Did you know intellectual property (IP) law is lurking behind your favourite holiday traditions?

From the patented history of candy corn to innovative glow-in-the-dark technology and even the tools used for pumpkin carving, patents, trade marks, and copyrights are shaping the spooky season and protecting creators.

Don't let IP law become a trick! Learn how it governs everything from iconic treats to innovative products, and why protecting your creations is more important than ever, especially with the rise of counterfeit goods.

Read our full article to discover the fascinating world of and : https://lnkd.in/efaZmpdT

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