05/01/2016
Due to popular demand, here is more information about Uproov and how it works.
www.uproov.com
World’s First Real Time Digital Media Authenticating Application
Ledger Assets Pty Ltd Ledger Assets is a Perth, Australia based company specializing in global verifiable digital technology, using what is known as the Blockchain Protocol.
Ledger Assets has developed a world first technology (Patent pending) to authenticate App user image content, also providing time stamping and geolocation verification, as well as watermarked tamper proof technology as SaaS (Software as a Service). Ledger Assets have provided a world first in digital media authenticity using Blockchain technology in their Uproov.com mobile Application (“Uproov”).
About Uproov
Uproov is Ledger Assets’ first showcase product from their product line. Uproov was released globally to enterprise and retail consumers, and launched to investors in San Diego, California in December 2015.
The Uproov App completed many weeks of extensive testing and was launched on the iTunes App Store in December 2015, where
it is enjoying strong daily downloads. The Uproov App can provide transparency in company processes across a number of key traditional industries such as legal, accounting, logistics, notary services and property. Uproov’s technology is also growing into other industry service areas such as the rentals market (working with Major car rental firm) and new emerging markets in the assets sharing economy (airbnb and Uber). It provides instant, indisputable, provable photographic evidence for reporting and indisputable verification of the associated time and geolocation. It adds another layer of proof to important documents lessening the need and expense for constant notary and legal services.
Blockchain Technology
Uproov utilizes the innovative Blockchain technology to provide its encrypted verifiable data. In its essence the Blockchain is a digital global ledger that is constantly reconciled by mass collaboration. Once data is entered into the Blockchain it cannot be tampered with. This makes it a secure unhackable piece of technology, that has never been hacked since its inception in 2009. Despite it containing billions of dollars in value.
This is the true innovative aspect of the Blockchain, an unhackable and public decentralized digital ledger reflecting the true state of digital information. An accurate and verifiable record of every transaction ever made on the Blockchain.
The Economist referred to the Blockchain as “The Truth Machine”. This makes Uproov a very powerful new digital media verification technology.
Uproov uses dynamic client side encryption and the Blockchain Protocol to secure data packets into the Blockchain, reflecting for example the genuine image, audio or video data. This means those submitted images cannot be altered, not even by one pixel, nor can any part of the file, image, video or audio be removed. Alteration of any of those aspects will cause the encryption key to no longer match what was entered into the Blockchain.
Equally, a photo matching a data packet in the Blockchain is statistically unique and hence exactly proves the photo, each pixel in fact. The Blockchain as a public ledger allows any party to query for example the Uproov image, subject to your giving access, and instantly check if that Uproov image is genuine.
Uproov is a simple to use technological breakthrough system, to bring to life a high level of verifiable proof using Blockchain technology and in real time.
Ledger Assets is the first company internationally to create this product and is the leader in this market space, with patent pending technology.
Overview of the Uproov App
Media Types
Images, videos, audio files and pre-existing files can be Uproov’ed instantly. In the case of pre-existing files Uproov (version 2.0 and higher) allows any file from Dropbox, iCloud or other major cloud service provider to be accessed and Uproov’ed.
EzyID Verification
Uproov marks an EzyID on images if desired. This is a unique five digit code that allows easy reference to images, convenient for public or group viewing. This is designed so it can be use as a public reference, for example to link the verified image to a compliance report. All images are then either marked as having been created in “real time” or “pre-existing”. A EzyID in green is for real time and a red one means it is pre-existing.
Uploading and Removal of Content
Any image taken on a smartphone device or tablet can be optionally uploaded. It remains strictly private on the user's device - unless they chose to upload it. For the EzyID to be viewed on another device, the user can chose to upload it temporarily or permanent. Simple click of the Upload button and it will be uploaded. Click again and the image will be permanently deleted from Uproov’s Servers.
Controlled Sharing Functionality
Uproov has a very advanced sharing functionality. The Share button allows the EzyID, Access Code or file itself to be instantly shared. The Access Code is designed to keep a file private, except to whom the Access Code is shared. While sharing an EzyID is designed for convenience of public or group sharing. Anyone who to whom it has been shared to can instantly access the file, subject to the user electing to upload and allow public (EzyID) or private (Access Code) viewing.
Controlled Public or Private Viewing
Additional to the sharing functionality you can switch on or off when a file can be viewed. The View button (eye open icon) makes the image publically viewable on the Uproov website, when a user enters the EzyID or Access Code. The View button when pressed twice (eye closed icon) makes the image private and it cannot be publically viewed at all. This function can be toggled by the owner of the image on their device.
Function Options
The Uproov App contains many optional functions such as Watermarks, Geolocation, Image Resolution, Video Cropping, EzyID and Timestamp. All of these function can be set on or off in Uproov’s settings.
Private Keys Certifying Content Ownership
There is private key for each image, that is unique and generated at the time of Uproov’ing. It is sent automatically as a certificate in an email to the user for their safekeeping, each time an image is Uproov’ed. It is not retained by Ledger Assets. This means only the user can claim or trade ownership of any image, as the instant provable copyright belongs only to the
owner. The private keys (certificate) together with the public keys (EzyID or Access Code) will prove irrefutable ownership, of the verified content. The email also contains other information, such that if Uproov no longer existed, each image can still be proved on the Blockchain by the user themselves using simple utility files. This is fundamental and means the users do not rely on Uproov, but only on the Blockchain.
Terms and Conditions and Privacy
Terms of usage and Privacy is a major part of the Uproov system. See the terms and conditions here. https://uproov.com/terms.php. And privacy Policy here : https://uproov.com/privacy.php. Users accept this when they use the Uproov App.
The Uproov system itself has a natural high level of protection against any potential threats, such as hackers, including the use of multi container systems separating all parts of the system. But the best protection comes from the fact that uploading an image is optional to the users. Users are in control - and own their created content.
Uproov currently has servers only in Australia and Switzerland. Even then, any files optionally stored on the Uproov server are encrypted. Sensitive files do not need to be uploaded, but can stay on the user’s phone and personal computer. Files are never uploaded to the Uproov servers without the specific consent of a user and who has agreed to the Terms of Use and Privacy Policy
The private key for each image is not retained by Uproov meaning the file belongs only with the user.
All users must consent to the privacy policy before they can use the system. This includes compliance with laws governing their jurisdictions and cross border storage of media files. No personal information is stored by Uproov other than a user email, needed to send users their private keys for a uproov’ed image.
Patent Pending
Ledger Assets has lodged patents to protect its technology, which apply to over 130 countries.
Important note:
Ledger Assets Pty Ltd “LAPL” makes this electronic transmission only for information purposes. Neither LAPL or its Directors, consultants or employees accept any responsibility or liability for any loss or damage suffered by the recipient as a result of relying on information in this post or other defect.
With Uproov - you can now prove any Image, Video, Audio or other file as authentic or not - and give it an unalterable time stamp - using Blockchain technology !
