24/02/2026
Your brand is already successful in China or across Asia. Now Europe is the next major opportunity.
A single European Union Trademark (EUTM) can protect your brand across all 27 EU member states, including Germany, France, Italy, Spain, the Netherlands, Poland, and more. With one application, one fee, and one renewal, you gain access to over 500 million consumers under a unified protection system.
Why this matters in 2026 for non EU companies:
• Direct filing is not permitted for non EU applicants. You must appoint a qualified EU representative. Our team manages the entire process from start to finish.
• Filing costs remain highly competitive. €850 for the first class, €50 for the second class, and €150 for each additional class.
• Average registration time is about 4 to 6 months if no opposition is filed.
• Strong EU wide enforcement enables fast removal of counterfeits on major marketplaces such as Amazon EU, Zalando, and eBay.
The risk of waiting is real.
Europe follows a first to file system. If another party registers your brand name or logo before you do, you may face blocked imports, marketplace bans, costly legal disputes, or forced rebranding.
Precise IP helps Asian and international brands expand into Europe safely and efficiently.
Our comprehensive support includes:
• Detailed EUIPO availability searches to identify conflicts early
• Strategic class and subclass planning for complete coverage
• Full filing, monitoring, and opposition management
• Language and cultural checks to reduce refusal risk
• End-to-end representation so you can focus on your business
Ready to secure your brand across Europe?
Send a direct message with EU TM to receive:
• A free preliminary availability check
• A practical 2026 EUTM checklist and fee guide
• Priority consultation this week
Do not leave 500 million consumers unprotected. Secure your European market position today.