Sublime Airbnb Superhost Ambassador

Sublime Airbnb Superhost Ambassador I’m Louise, an experienced Airbnb Host and Airbnb Ambassador based in Townsville, North Queensland.

Low season doesn’t have to mean low bookings!It’s all about knowing what’s happening in your area and positioning your l...
21/05/2026

Low season doesn’t have to mean low bookings!

It’s all about knowing what’s happening in your area and positioning your listing around it.

In Townsville, winter brings big NRL games, events, and concerts. That means people are actively searching for places to stay close to the action.

If your property is near a stadium, event space, or even a popular venue… make it clear.

Add it into your listing:
〰️ “Walking distance to the stadium”
〰️ “Perfect for game weekends”
〰️ “Close to major events”

These are the things that help your listing show up when people are searching.

It’s not about changing your property, it’s about changing how you present it.

If you want help positioning your Airbnb for better bookings year round, send me a message 🤍

How cute are these kitchen touches 🍽️It’s not over the top, but it’s enough to create that homely, elevated feel.You do...
07/05/2026

How cute are these kitchen touches 🍽️

It’s not over the top, but it’s enough to create that homely, elevated feel.
You don’t need to overcomplicate your Airbnb or spend on expensive extras. It’s the small, thoughtful details that make the difference. Wine glasses ready to go, matching coffee mugs, simple styling that makes the space feel considered.

Guests notice how a space feels, not how much you spent.

If you’re setting up your Airbnb and not sure where to start, send me a message and I’ll help you get it right from the beginning 🤍

Getting to know a little about your guests and the reason for their stay allows you to personalise the experience.In thi...
18/03/2026

Getting to know a little about your guests and the reason for their stay allows you to personalise the experience.

In this case, we knew our guest was celebrating a birthday, so my amazing team left a personalised note waiting for her when she arrived.

It’s thoughtful touches like this that make a stay feel truly special and often what encourages guests to return again in the future.

Guests expect certain essentials when they stay at an Airbnb. At a minimum, shampoo and conditioner, body soap and hand ...
20/02/2026

Guests expect certain essentials when they stay at an Airbnb.

At a minimum, shampoo and conditioner, body soap and hand soap should always be provided. These are considered basic necessities, not added extras, and help guests feel comfortable from the moment they arrive.

To elevate the stay, it’s the small kitchen staples that make a big difference. Items like cooking oil, salt and pepper remove friction and make the space feel easy to use, especially for guests staying more than one night.

Cover the essentials, then add a few thoughtful touches that help guests settle in without needing an immediate trip to the shops ✨

I’m excited to share that myself, Emma and Jess have been recognised as top Airbnb hosts in Townsville based on the late...
16/02/2026

I’m excited to share that myself, Emma and Jess have been recognised as top Airbnb hosts in Townsville based on the latest market data.

This reflects the hard work, consistency and dedication we each put into creating high-quality stays and positive guest experiences. Hosting well takes intention, attention to detail and a genuine commitment to doing things properly.

It’s also exciting to see one of my Sublime listings, Luxe Allawah, named as a top-performing property. Results like these don’t happen by chance and I’m incredibly proud of what’s been built.

If you’re a host looking to improve your listing and achieve strong results, please get in touch. I offer free guidance as an Airbnb Ambassador and am always happy to help other hosts refine their approach and reach their goals.

Data source: https://www.airroi.com/report/world/australia/queensland/townsville

Not every Airbnb is meant for every guest.One of the biggest shifts you can make as a host is getting clear on who your ...
09/02/2026

Not every Airbnb is meant for every guest.

One of the biggest shifts you can make as a host is getting clear on who your space is actually for. Couples, families, remote workers, short stays or longer bookings all look for very different things.

When your listing speaks directly to the right audience, bookings feel easier, communication improves and reviews are stronger. Clear positioning attracts guests who understand the space and respect it.

If you’re unsure who your listing is best suited for or how to communicate that clearly, reach out to us for free support.

Styling is probably more important than you think...Guests aren’t expecting designer homes, but they do notice when a sp...
22/01/2026

Styling is probably more important than you think...

Guests aren’t expecting designer homes, but they do notice when a space feels thoughtful and suited to its location.

In coastal areas like Townsville, we lean into light, relaxed coastal styling that reflects the lifestyle people are travelling for. In hinterland locations, a cosier, more grounded feel often works better, warm tones, layered textures and spaces that invite guests to slow down.

These subtle styling choices help elevate your listing, improve your photos and create a stronger first impression online. When a home feels intentional, it feels easier to trust and easier to book.

It’s the little details that make the difference 🧼Just like this bar of soap, thoughtfully branded, intentional, and qui...
18/01/2026

It’s the little details that make the difference 🧼

Just like this bar of soap, thoughtfully branded, intentional, and quietly memorable. Five-star Airbnbs aren’t built by accident, they’re created through considered choices, strong foundations and knowing what actually matters to guests.

As an Airbnb Ambassador, I offer free 1:1 support to help first-time Hosts elevate their listings from pricing, to setup, reviews and the details that turn a stay into an experience 🏡

If you’re ready to make your Airbnb feel polished, professional and five-star from day one, send me a message!

Want more bookings + better guests? Here’s the strategy we’re doubling down on in 2026👇Hosts who stay ahead of the curve...
02/01/2026

Want more bookings + better guests? Here’s the strategy we’re doubling down on in 2026👇

Hosts who stay ahead of the curve will thrive, so here’s our action plan for the year:

⭐️ Distribution matters: multi-platform visibility (Airbnb, booking.com)
⭐️ Partner locally: collaborating with Tourism & Events QLD
⭐️ Highlight experiences: showcasing neighbourhood gems guests actually care about
⭐️ Focus on key source markets: small touches help attract international travellers
⭐️ Stay informed with ongoing access to Tourism Australia’s insights

Want your property aligned with industry best practice? As an Airbnb Superhost, it is my job to help you, so send me a message if you want to find out more 🤍

Small touches → big impact ✨Guests remember the moments that make them feel valued.That’s why it is important to focus o...
21/12/2025

Small touches → big impact ✨

Guests remember the moments that make them feel valued.
That’s why it is important to focus on:

• Thoughtful surprises
• Personalised check-in messages
• Local recommendations
• Being human, not transactional
• Quick, transparent communication when issues arise

What small touch do you include in your Airbnb listing? Tell us below!

Address

Townsville, QLD
4814

Telephone

+61433600085

Website

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