03/09/2026
Harcourts is ramping up its Sydney expansion, and the pitch to business owners isn't "change what works." It's "here's what more you could have behind it." 🏙️
The Eastern Suburbs is a key focus, with established operators in markets like Maroubra already joining the network - keeping their local identity while gaining access to Harcourts' technology, training, events and marketing resources.
"Business owners shouldn't have to choose between being independent and having the backing of a major international brand," says Tina Ashton, Harcourts Chief Growth Officer.
One example: the REACH platform. Properties marketed using it sell for an average of $11,000 more, with vendors 8% more likely to sell - giving agents something tangible to bring to a vendor conversation, not just another piece of tech.
Local knowledge and relationships, backed by international scale.
Want to know what this could look like for your business? Talk to us: harcourts.net/au/join-us